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West African products that are in high demand in the United States

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The African Growth and Opportunity Act (AGOA) provides eligible sub-Saharan African countries with duty-free access to the U.S. market for a wide range of products. To find out more about the potential for West African companies to export products to the U.S. under AGOA, Betsy Henderson spoke to Michael Clements, Chief of Party of the West Africa Trade & Investment Hub, a USAID-funded initiative that aims to catalyse economic growth in the region. Clements also highlighted untapped opportunities in West Africa’s agribusiness sector.

Discuss the potential for West African companies to export to the U.S. under AGOA. Can you highlight some products for which there is high demand in the U.S.?

AGOA is an extremely useful instrument for West African exporters to gain preferential entry for their products into the U.S. on a quota-free, tariff-free basis, but still subject to particular terms and conditions. Exporting through AGOA means West African producers and exporters can land products in the U.S. at a cheaper price, which will make their products more competitive in their chosen U.S. sales markets.

When Covid-19 struck and we couldn’t move around the region early last year, we decided to pursue our AGOA promotion activities through an ongoing series of webinars. Within a few months, we realised that teaching West African producers and exporters how to use AGOA was merely step one. The second step was helping them get customers in the U.S. We are developing a business linkages programme with one of our major connection points in the U.S, which is the West African diaspora.

We are currently focusing on two particular product types for this export strategy. The first is niche fast-moving consumer goods products, like dried mango, various fruit jams, sugar-free chocolate, and canned catfish. West Africans living in the U.S. love canned catfish and it is flying off the shelves; there are not many American companies producing this product. We have about a dozen products in this category and hope to add others once we can verify the product production is done sustainably. The last thing you want is delivery of a 40-foot container today and then never to be able to do it again.

The second product stream is high-end fashion products manufactured in Senegal. We’re not talking about mass-market products, but rather one-of-a-kind dresses made from local West African materials. This year, some of the designers we work with will participate in MAGIC, a large fashion event in the U.S., to showcase their products to American customers.

The world has changed so much, you don’t need mass production in order to survive. Companies like Amazon and Alibaba have facilitated this shift; it means a fashion designer in West Africa – for example, a one-person business in Senegal making 10 units a month – can easily sell products one at a time on Amazon. It’s an incredible opportunity; exporting doesn’t only entail filling a large container, it is possible to export goods one package at a time by selling custom items online and shipping products through DHL.

Do you have any advice for West African companies that want to export to the U.S. under AGOA?

Our best advice is: now is the time for any West African companies that want to increase exports or enter the U.S. market. There is currently an increased level of awareness and demand for products that appeal to the social consciousness of American consumers. The current demand-side hot buttons for which U.S. consumers are prepared to pay premium prices include organic production and Fairtrade certification (or similar) that can attest to no-child-labour, gender equality, social inclusion and do-no-harm environmentally. That’s why products outside the mainstream commodity products, such as beeswax (a natural wax produced by honey bees) and sesame seeds, are doing so well. Discerning consumers with a social conscience are prepared to pay higher prices for these products.

When considering which products to export to the U.S., I would also encourage producers to consider the competitiveness of their products. It is pointless trying to export a small volume of a commodity product from West Africa into the U.S. as you won’t be able to compete. You’ve got to pick a niche product; ideally, something that isn’t easily manufactured or produced in volume in the U.S.

The Trade Hub is very active in Nigeria’s agriculture sector. What are some of the top farming-related opportunities for the private sector in Nigeria?

We see opportunities in response to food security challenges, particularly in terms of scaling up production and the processing of staple food crops both for local consumption and regional exports. Primarily, this would mean scaled up or new maize and rice production.

In my own experience working with agriculture projects in Nigeria over the past decade, I’ve been impressed with the changes in the government’s focus on increased food self-sufficiency. The Buhari administration has enacted many good, common-sense policies relating to local food production from a food security sustainability and import substitution point of view, not only for rice but also for maize, soya beans, and cowpeas, all of which are staple crops in Nigeria. I have watched Nigeria take one step at a time and move away from an oil dependency to a more diversified economy over the past 10 years, and the change has been profound. The country has magnificent, fertile soil, available arable land and ideal climatic conditions for many types of agriculture.

In Nigeria, we are mandated by USAID to work in five value chains in seven states under the Feed the Future programme. We are now considering additional value chains such as dairy, cassava and peanuts. Besides staple commodities like rice and maize, there are opportunities in several niche and specialist crops like ginger and sesame seed.

The Trade Hub recently made co-investments in beeswax (West Africa) and rice (Nigeria). Can you explain the potential in these two industries?

The West African beeswax industry is a niche producer of exportable products (including waxes for the cosmetic, pharmaceutical, candle and food industries) that are in high demand in the U.S. It is actually more labour intensive than capital intensive. Barriers to entry in this industry are relatively low; knowledge and experience are much bigger challenges than the size of land required or the initial construction cost of hives and processing facilities. Well-funded start-ups and new greenfield operations will do well commercially because the demand in the U.S. for the finished products will always exceed the supply from West Africa in the short term.

Rice in Nigeria is a well-known conundrum. The demand for local consumption is much greater than the local supply. Ramping up local production to replace imported rice is a perennial challenge for the government. The Trade Hub strongly supports the drive for self-reliance and food security in every sense, both in rice and all other food types. Our investment in WACOT Rice is a prime example, where we are investing $1.5 million and the company is co-investing $8.6 million into a project in Kebbi State that will benefit over 5,000 farmers by providing access to finance, extension services and high-quality inputs of seeds and fertiliser that will enhance yields and product quality and produce an additional 20,000 tonnes of rice per annum.

Culled from How We Made It In Africa

Nseobong David (Staff Reporter)
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Wazobia Family Funfair AT 10 – Decade of Family, Culture, and Community

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On July 25, 2026, families from across Houston will gather at the West Oaks Mall on 1000 West Oaks, Houston, to celebrate a milestone that extends far beyond food, music, and entertainment. The 10th Anniversary of the Wazobia Family Funfair represents a decade-long journey of community building, cultural preservation, entrepreneurship, and family-centered engagement.

What began as a customer appreciation initiative has evolved into one of the most recognizable African community events in Texas. For ten years, the Funfair has provided a space where families reconnect with culture, children experience heritage, entrepreneurs build relationships, and communities strengthen the bonds that define them.

The story of the anniversary begins with the story of Wazobia itself. Founded in 2013 by entrepreneur Tunde Fashina, Wazobia was created with a vision that stretched beyond commerce. According to Fashina, the goal was never simply to sell products.

FASHINA, OHAZURIKE: For Fashina, leadership carries responsibility. “The feeling is fantastic because you’ve achieved something,” he explained. “But it is also frightening because every decision affects many people.” He added: “The higher you are in an organization, the more people are affected by your decisions.” Those values influence the company’s culture and community engagement efforts.

“The emphasis was not more on getting the products,” he explained. “The emphasis was on creating a feeling of belonging to the customer, so that they feel at home any time they come to our place.”

That philosophy became the foundation of the business. Fashina spent nearly two years developing the business plan. The challenge was enormous. He had limited financial resources and relied heavily on relationships, determination, and faith.

“The business plan had to involve getting this business up with absolutely no money, because I didn’t have any,” he recalled.

The early years tested every aspect of his resolve. He performed multiple roles simultaneously.

“I was a cleaner. I was a restocker. I was a cashier. I did all the work,” he said. “I slept in the shop throughout for almost 18 months because I was working around the clock.”

Despite the challenges, growth came quickly.

“God showed up in ways that I could not describe,” Fashina said. “People started coming in little by little, and the growth rate exceeded everything in the business plan.”

Yet even as the company expanded, community remained central to the mission. “We created a sub-plan,” he explained. “How do we give back to those who built us? How do we let our customers know that we appreciate them?”

The answer became what is now known as the Wazobia Family Funfair.

 

 

Over the years, the event evolved from a modest appreciation day into a major annual celebration featuring cultural performances, African music, dance, games, food vendors, business showcases, and family activities.

For Paula Ohazurike, Project Manager at Wazobia, the event represents much more than an annual gathering. Her experience since she joined Wazobia reflects a recurring theme in conversations with employees and customers: Wazobia is viewed not merely as a business but as a community institution.

That philosophy is visible in the Family Funfair. The event creates a rare space where generations come together. Children born in America are introduced to African traditions through music, dance, language, fashion, and food. Parents and grandparents reconnect with memories of home while sharing those experiences with younger family members.

In a city as diverse as Houston, such gatherings carry significant cultural value. Houston is home to one of the largest African immigrant populations in the United States. Yet many families often struggle to maintain cultural connections while navigating modern American life. Events like the Wazobia Family Funfair help bridge that gap.

The significance of the Funfair extends beyond cultural preservation. It serves as a platform for economic empowerment. Small businesses, vendors, artists, and service providers use the event to connect with potential customers. Community organizations engage residents. Entrepreneurs build networks. Relationships formed during the event often extend throughout the year.

According to Ohazurike, the event has become one of the most effective community-engagement platforms within Houston’s African diaspora. The atmosphere itself reflects the spirit of family. Children enjoy games, bounce houses, and face painting. Families participate in contests and group activities. Music fills the air. Food vendors showcase culinary traditions from across Africa.

The result is an experience that feels both festive and deeply personal. Fashina believes that sense of belonging remains the event’s greatest achievement. “There is no reason for us not to provide an environment that people can be proud of,” he said. “A place where they can bring their friends and enjoy themselves.”

 

 

That vision continues to guide the organization. Today, Wazobia has expanded significantly, operating multiple locations and employing approximately 250 people. “It is something we are immensely proud of,” Fashina noted. “But this is only the beginning.” Growth, however, is measured by more than financial success.

For Fashina, leadership carries responsibility. “The feeling is fantastic because you’ve achieved something,” he explained. “But it is also frightening because every decision affects many people.” He added: “The higher you are in an organization, the more people are affected by your decisions.” Those values influence the company’s culture and community engagement efforts.

The Family Funfair embodies that philosophy by bringing people together in ways that strengthen relationships and encourage collective progress. Perhaps that is why the event has endured for ten years. Many community events emerge with enthusiasm but struggle to survive. Sustaining a large-scale annual celebration requires trust, consistency, and a genuine commitment to service. The Wazobia Family Funfair has achieved that longevity because it has remained focused on people.

Over the past decade, families have returned year after year. Children who attended the first Funfair now return as young adults. New immigrants have found friendships and support systems. Businesses have launched partnerships. Countless memories have been created.

 

 

The anniversary therefore represents more than a milestone date on a calendar; it represents ten years of shared experiences; ten years of preserving culture; ten years of supporting businesses; ten years of strengthening families; and ten years of building community.

As Houston prepares for the 2026 celebration, organizers are looking toward the future while honoring the past. For Ohazurike, the mission remains simple. “We want people to feel welcome,” she said. “We want families to come together and create memories.”
For Fashina, the broader vision remains rooted in possibility. “We can do it,” he said. “We just have to have a goal in mind and take it one step at a time.”

Those words capture the spirit of the Wazobia Family Funfair. At its heart, the event is not simply a festival. It is a living expression of community resilience, cultural pride, and family unity. It demonstrates how a business can become a community anchor. It illustrates how relationships can create opportunities. It reminds us that culture thrives when it is shared. Ten years after its inception, the Wazobia Family Funfair continues to embody the meaning of its name—an invitation for everyone to come together.

In a world increasingly defined by division and isolation, that invitation may be more important than ever. And as families gather once again this July, they will celebrate more than an anniversary. They will celebrate a decade of belonging.

Nseobong David (Staff Reporter)
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Burbank Marriage Unravels After Woman Allegedly Used Tracking Devices to Monitor Husband

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Burbank, Calif. — What began as a seemingly happy two-year marriage ended in confrontation and police involvement after a Burbank woman allegedly used multiple electronic tracking devices to monitor her husband’s movements, authorities and sources familiar with the situation said.

According to information obtained by this outlet, the marriage between Amos and Yolanda deteriorated after Yolanda allegedly placed Apple AirTags, Tile trackers, and a GPS tracking device on Amos’ vehicle and personal belongings without his knowledge. The devices reportedly allowed her to monitor his location in real time and reconstruct his daily movements across the city.

Friends of the couple said the marriage appeared stable during its early years, with the pair often seen together at community events and social gatherings. However, tensions reportedly escalated when Yolanda began confronting Amos about his whereabouts, referencing locations and timelines he had not shared with her.

The situation reached a breaking point when Yolanda allegedly tracked Amos to an apartment complex in Burbank, where she believed he had gone without informing her. Sources say she arrived at the location shortly after he did, leading to a heated confrontation in the parking area of the building. Neighbors, alarmed by raised voices, contacted local authorities.

Burbank police responded to the scene and separated the parties. While no arrests were immediately announced, the incident marked the effective end of the couple’s marriage, according to individuals close to Amos.

Legal experts note that the unauthorized use of tracking devices may raise serious privacy and stalking concerns under California law, depending on intent and consent. Law enforcement officials have not publicly disclosed whether an investigation remains ongoing.

The case underscores growing concerns about the misuse of consumer tracking technology, originally designed to help locate lost items, but increasingly implicated in domestic disputes and surveillance-related allegations.

As of publication, neither Amos nor Yolanda had publicly commented on the incident.

Nseobong David (Staff Reporter)
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Kaduna Governor Commissions Nigeria’s First 100-Building Prefabricated Housing Estate

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Kaduna, Nigeria – November 6, 2025 — In a major milestone for Nigeria’s housing sector, the Governor of Kaduna State has commissioned a 100-unit mass housing estate developed by Family Homes and executed by Karmod Nigeria, marking the first-ever large-scale prefabricated housing project in the country.

Completed in under six months, the innovative project demonstrates the power of modern prefabricated construction to deliver high-quality, affordable homes at record speed — a sharp contrast to traditional building methods that often take years.

Each of the 100 units in the estate is designed for a lifespan exceeding 50 years with routine maintenance. The development features tarred access roads, efficient drainage systems, clean water supply, and steady electricity, ensuring a modern and comfortable living environment for residents.

According to Family Homes, the project represents a new era in Nigeria’s mass housing delivery, proving that cutting-edge technology can accelerate the provision of sustainable and cost-effective homes for Nigerians.

“With prefabricated technology, we can drastically reduce construction time while maintaining top-quality standards,” said a spokesperson for Family Homes. “This project is a clear demonstration of what’s possible when innovation meets commitment to solving Nigeria’s housing deficit.”

Reinforcing this commitment, Governor Uba Sani of Kaduna State emphasized the alignment between the initiative and the state’s broader vision for affordable housing.

“The Family Homes Funds Social Housing Project aligns with our administration’s commitment to the provision of affordable houses for Kaduna State citizens. Access to safe, affordable and secure housing is the foundation of human dignity. We have been partnering with local and international investors to frontally address our housing deficit,” he said.

Also speaking at the event, Mr. Ademola Adebise, Chairman of Family Homes Funds Limited, noted that the project embodies inclusivity and social progress.

“The Social Housing Project also reflects our shared vision of inclusive growth, where affordable housing becomes a foundation for economic participation and improved quality of life.”

Karmod Nigeria, the technical partner behind the project, utilized its extensive expertise in prefabricated technology to localize the process, employing local artisans and materials to enhance community participation and job creation.

Industry experts have described the Kaduna project as a blueprint for future housing initiatives nationwide, capable of addressing the country’s housing shortfall more efficiently and sustainably.

With this pioneering development, Kaduna State takes a leading role in introducing modern housing technologies that promise to reshape Nigeria’s urban landscape.

Nseobong David (Staff Reporter)
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