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Unlocking Africa’s Trade Potential: Harnessing the Power of AI

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In recent years, the global community has witnessed significant advancements in artificial intelligence (AI) and its potential to revolutionize various industries. As the African continent endeavours to unleash its full economic potential, AI has emerged as a critical tool for empowering trade and fostering growth. By harnessing the power of AI, Africa can significantly enhance its trade capabilities, foster economic development, and propel itself to the forefront of global commerce.

AI has the potential to revolutionize trade in Africa in various ways, unlocking its economic potential. Here are some examples and data to support this:

  1. Market analysis:

Market analysis is a critical component of trade and commerce, and AI-powered tools have rapidly emerged as a game-changer in this domain. These technologies can sift through vast volumes of data to discern market trends, consumer preferences, and demand patterns, providing valuable insights for businesses. Kenya’s Twiga Foods serves as a compelling example of the transformative impact of AI in market analysis. By leveraging AI algorithms, Twiga Foods can effectively analyze purchasing patterns and forecast market demand, thereby optimizing their supply chain management and minimizing food wastage. This not only enhances operational efficiency but also contributes to sustainable business practices.

The expected growth of AI investment in the Middle East and Africa further underscores the significance of AI for market and customer analysis. According to the International Data Corporation (IDC), spending on AI systems in the Middle East and Africa region is projected to reach $530 million by 2022. The allocation of substantial investments towards AI initiatives for market and customer analysis signifies the increasing recognition of the potential benefits that AI can bring to businesses operating in these regions. As a result, the integration of AI tools for market analysis is poised to become a widespread practice among enterprises, offering a competitive edge and propelling growth in the trade sector.

  1. Supply chain optimization:

Supply chain optimization is a critical focus area for businesses, and AI has proven to be a powerful tool in achieving this goal. By leveraging AI algorithms, companies can accurately predict demand, mitigate stockouts, and optimize inventory levels, thereby streamlining the entire supply chain process. A concrete example of the transformative impact of AI in supply chain optimization can be seen in the operations of Peermont Hotels in South Africa. Through the implementation of AI-driven technologies, Peermont Hotels has been able to enhance its procurement processes, leading to significant cost savings and marked improvements in supply chain management efficiency.

The potential for AI to revolutionize supply chain operations is underscored by a report from Accenture, which highlights the substantial economic impact that AI could have on the African economy. The report suggests that AI has the potential to contribute up to $215 billion to the region’s economy over the next decade, with supply chain and manufacturing standing out as key sectors that could benefit extensively from AI integration. This forecast reflects the immense potential for AI to drive innovation, enhance productivity, and deliver tangible economic gains across various industries within the African continent. As such, the adoption of AI for supply chain optimization is poised to play a pivotal role in shaping the future of business logistics and operations in Africa.

  1. Financial services:

Financial services stand to undergo a significant transformation with the integration of AI-powered solutions, offering a multitude of benefits for both businesses and consumers. One notable area where AI is making a substantial impact is in the realm of credit scoring and risk assessment. By harnessing advanced algorithms and data analytics, AI-powered financial services are revolutionizing the traditional credit evaluation process, ensuring more efficient and accurate assessments. Furthermore, AI is enabling the provision of personalized financial advice, facilitating improved access to finance for businesses and individuals alike.

A compelling illustration of the transformative potential of AI in the financial sector can be witnessed in Nigeria, where Carbon has successfully leveraged AI to offer instant loans to individuals and small businesses based on their digital footprint. This innovative approach not only streamlines the lending process but also promotes financial inclusion by providing swift and convenient access to credit for previously underserved segments of the population.

The profound impact of AI on the African economy is underscored by a report from the Boston Consulting Group, which highlights the substantial contribution that AI could make to the region’s economy. According to the report, AI has the potential to contribute up to $1.2 trillion to the African economy by 2035, with the financial services sector positioned to experience a particularly significant impact. This forecast reflects the immense potential for AI to drive innovation, enhance efficiency, and foster growth within the financial services industry, ultimately leading to broader economic benefits for the African continent as a whole. Thus, the integration of AI-powered solutions in the financial sector holds immense promise for revolutionizing the landscape of financial services in Africa.

  1. Trade facilitation:

Trade facilitation, characterized by the seamless movement of goods and services across borders, stands to experience a significant transformation due to the integration of AI technologies. One pivotal aspect where AI can revolutionize trade processes is by automating the often complex and time-consuming documentation, customs procedures, and logistics involved in international trade. Through advanced algorithms and data analysis, AI facilitates the optimization of these processes, effectively reducing delays and improving efficiency.

A noteworthy example of AI’s impact on trade facilitation can be observed in the African Development Bank’s implementation of “Boost Africa,” an AI-powered platform designed to streamline trade finance for businesses. By leveraging AI, this platform has successfully reduced administrative burdens and enhanced trade efficiency, ultimately facilitating increased access to trade finance for businesses across the African continent.

The potential of AI to significantly enhance trade facilitation in Africa is echoed in research conducted by McKinsey, which projects that AI technologies could potentially contribute $300-450 billion to African GDP by 2030. This substantial economic impact underscores the pivotal role of trade facilitation as one of the critical areas for AI-driven transformation and economic growth across the African continent. Consequently, the integration of AI in trade facilitation holds immense promise for fostering greater efficiency, reducing barriers, and driving economic development within the global trade landscape.

To fully leverage the transformative potential of AI in trade, Africa should prioritize strategic investments in AI infrastructure, which encompasses the development and deployment of advanced technological frameworks and systems that can effectively support AI-driven trade facilitation. Additionally, there is a critical need to prioritize building AI expertise by investing in digital skills development programs, training initiatives, and educational curriculums focused on AI technologies. This concerted effort can help cultivate a skilled workforce equipped to harness AI to optimize trade processes, thereby promoting sustainable economic growth and development.

Furthermore, fostering partnerships with international AI companies and organizations can significantly enhance Africa’s access to cutting-edge AI solutions and expertise. Collaborative initiatives, joint ventures, and technology transfer partnerships with established global players in the AI industry can facilitate knowledge exchange, technology transfer, and capacity building, ultimately augmenting Africa’s AI capabilities and competitiveness in the international trade arena.

In addition to infrastructure development and knowledge empowerment, creating supportive policies that effectively align with the dynamic nature of AI technologies is imperative. These inclusive policies should address regulatory frameworks, data privacy, intellectual property rights, and ethical considerations related to AI in trade, fostering an enabling environment that nurtures innovation, protects stakeholders, and encourages responsible AI adoption. By formulating forward-thinking policies, Africa can proactively shape an environment conducive to AI-driven trade advancements while mitigating potential risks and challenges associated with AI deployment.

In essence, these combined efforts to invest in AI infrastructure, build expertise, foster international partnerships, and develop supportive policies are essential for Africa to harness AI’s potential as a catalyst for economic growth, enhance trade competitiveness, and unlock its full potential as a key player in the global trade landscape. Through a comprehensive approach that addresses infrastructural, human capacity, collaborative, and regulatory dimensions, Africa can position itself to effectively harness AI technologies to drive inclusive and sustainable economic development.

In conclusion, the integration of AI in trade has the potential to unlock Africa’s economic potential and pave the way for sustainable growth and prosperity. Through leveraging AI-powered technologies, Africa can streamline processes, enhance market access, and foster innovation in various industries. However, successful integration will require concerted efforts from governments, businesses, and other stakeholders to invest in AI infrastructure and skills development, and ensure equitable access. By embracing the transformative power of AI in trade, Africa can position itself as a formidable player in the global economy, driving progress and prosperity across the continent.

♦ Professor Ojo Emmanuel Ademola is a Nigerian Professor of Cyber Security and Information Technology Management, and holds a Chartered Manager Status, and by extension, Chartered Fellow (CMgr FCMI) by the highly Reputable Royal Chartered Management Institute.

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From Noise to Votes: Nigerian Youth Must Turn Online Fire into Electoral Power

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Young Nigerians have shown a remarkable ability to create waves in the digital space. With a single click, they can expose a politician’s corruption, rally tens of thousands of supporters behind a single hashtag, and keep every political actor on edge from dawn until dusk. However, as the 2027 general elections draw closer, it is time to face an uncomfortable truth: loud online noise isn’t the same as real power in the political sphere. If Nigerian youth wish to get the best possible leadership from their nation’s leaders, they need to take their online activity offline (i.e., to places where actual democracy occurs) and start showing up to cast votes.

There is simply too much evidence to ignore that this needs to occur. Nigeria is a young country demographically. Together, Gen Z and Millennials comprise approximately half of the total population—50.1 percent—according to IntelPoint. Gen Z makes up 25.8 percent and Millennials account for 24.3 percent. When we consider Gen Alpha, the percentage rises to 85.7% of the population under 44. According to ActionAid Nigeria, more than 60% of Nigeria’s population is under 30. According to Afrobarometer, Nigeria has a median age of 18.1 years, and 58% of its population is aged 0-29. Therefore, Nigeria isn’t merely a young country; it is a country dominated by young people.

Based on this information, this dominant demographic should wield considerable political influence. Unfortunately, there often appears to be little correlation between these statistics and political influence. The contrast is striking. While a majority of Nigeria’s population is young, there remains a significant gap between how influential young people are politically and how influential they could be. This lack of influence is not due to a lack of ability among young people; rather, it stems from many young people stopping short of completing what is often called the “civic journey,” which involves moving from awareness to action. They consume politics, engage in political debate on social media, participate in meme politics, and express frustration with politics through social media rants; however, many young people still fail to register to vote (PVCs) or participate in elections in sufficient numbers to affect the outcome.

This disparity is important because youth dissatisfaction is far from abstract. More than 23% of Nigerian youth report being unemployed or seeking employment, according to Afrobarometer. Additionally, more than two-thirds of youth aged 18 to 35 report having some form of postsecondary or secondary-level education. Despite Nigeria ranking among the lowest in providing employment and opportunities for youth, and despite identifying high costs of living, unemployment, crime and security concerns, poverty, poor economic management practices, and insufficient access to electricity as the top five issues requiring immediate attention from government officials, youth dissatisfaction cannot be considered indifferent. Rather, youth dissatisfaction reflects citizens’ grievances and legitimate reasons to be deeply interested in who governs their country.

However, mere interest alone will not suffice. Democracy does not reward passion without participation. A young person can identify every weakness inherent in a political system; however, unless that person participates by casting a vote, they will remain a spectator to their own future. If you are mature enough to understand concepts such as inflation, insecurity, broken campaign promises, unemployment rates, and poorly managed governance systems, you are mature enough to accept responsibility for your role in creating solutions to those problems. That responsibility begins with voting.

In addition to continuing to use social media to raise awareness of voter registration, election knowledge, fact-checking mechanisms used during elections, and peaceful participation methods, social media can also serve as a vehicle for facilitating the transition from social media activism to actual civic engagement. Young Nigerians should leverage their social media presence to encourage voter registration, promote election literacy programs, provide fact-checking services to counter election misinformation, and advocate for nonviolent participation throughout the electoral cycle. They should convert their social media timelines into civic classrooms. Where can I find the information I need about voter registration processes? Where is my assigned polling station located? Where do I receive my Permanent Voter Card? How do I protect myself from spreading misinformation? How do I properly monitor election results? These are not dull topics; they represent essential tools required for surviving democracy.

Youth organizations, creators, and social media entities can also help facilitate offline civic engagement. Use your WhatsApp groups to alert others as registration deadlines approach. Use X Spaces and Instagram Live to focus on discussing relevant issues rather than hurling insults. Use TikTok to simplify the voting process. Use Facebook to motivate family members and first-time voters to participate in elections. Use whatever platforms are available to make civic obligation contagious. Nigeria’s youth have shown they can create viral content. Now they must begin to generate participation on a viral scale.

One of the most damaging myths in Nigerian politics is that “your vote doesn’t matter.” It is a self-fulfilling prophecy that only serves the interests of cynics, crooks, and machines whose success depends solely on low turnout. Yes, Nigeria’s electoral process has flaws. Yes, there have been numerous disappointments. However, the response to a flawed democracy is not abandonment; it is increased participation. By staying home on Election Day, youth essentially give their votes — and therefore control — directly to the very same groups they loathe.

Another mythological excuse for the youth’s failure to vote in Nigeria is the claim that “all politicians are alike.” No — they’re not all the same. While some politicians are inept, others are corrupt, and others exhibit both characteristics, democracy is not about seeking holy men or women; it is about making selections and enforcing accountability. An individual who refuses to make a selection for office because none of the options appear acceptable is ultimately selecting the candidate most likely to emerge victorious by default.

Nigeria’s youth already constitute the country’s largest demographic group. It is time for them to become its strongest democratic force as well. However, that will not be achieved by trending hashtags alone. Instead, it will be achieved when online energy is harnessed and directed toward political organization, civic education, voter registration, increasing voter turnout, and holding elected representatives accountable after elections.

The 2023 election saw remarkable youth participation but lacked follow-up. Therefore, the 2027 election should not produce another generation of disillusioned observers; instead, it should yield a new generation of participatory citizens. Let online flames ignite electoral power. Let debates become ballots. Let criticism evolve into participation. If Nigerian youth can dominate social media, they can also dominate democracy. The future will not be handed to them in a retweet. They must elect it into existence.

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♦ Chris Ulasi is on the Editorial Board of The West African Pilot News. He contributes stories about culture and tradition, elite politics, ethnicity and national integration, civil society, and social movement. He is a university professor, community builder, poet, film producer, recording the emergent Nollywood cultural history through film.

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Between Silence and Sabotage: Jonathan’s Return to Political Manipulation

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“Jonathan’s calculated and weaponized ambiguity breeds deception and weakens emerging political alliances.” —Dr. Anthony Obi Ogbo

Former Nigerian President Goodluck Jonathan has once again found himself at the center of presidential speculation, floating silently above the country’s political waters while supporters aggressively market him as a possible candidate ahead of another critical election cycle. And once again, Jonathan is doing what he has mastered throughout his political career: saying nothing clearly while allowing political confusion to grow around him.

This pattern is not new. It is the same indecisive political behavior that defined some of the most consequential moments of his rise and fall. Jonathan became president in 2010 following the death of President Umaru Musa Yar’Adua. At the time, many northern political stakeholders within the then-ruling PDP believed there was an informal understanding that Jonathan would complete Yar’Adua’s term but not seek another full term in 2011, thereby preserving the party’s zoning arrangement between North and South. Instead of taking a clear and immediate position, Jonathan spent months dribbling the nation politically. He neither fully denied nor openly confirmed his intentions until the political tension had already escalated nationwide.

By the time he eventually declared his candidacy, the damage had been done. Many northern allies who initially supported him felt betrayed, politically cornered, or deceived. The PDP fractured internally, regional distrust deepened, and Jonathan’s relationship with major northern power blocs deteriorated permanently. Though he won the 2011 election, the cracks created by that indecision followed him into 2015, contributing significantly to the coalition that eventually removed him from power.

Yet Jonathan learned little from that experience. Since losing reelection in 2015, his name has repeatedly surfaced during every major electoral cycle as a potential presidential contender. Each time, his supporters strategically floated his candidacy across media platforms and political circles. Each time, Jonathan refused to decisively shut the door. Silence became his political instrument, whereas ambiguity became his strategy.

Now the country is witnessing the same playbook again. As coalition politics intensify and opposition forces attempt to consolidate around alternative political movements, Jonathan’s name has resurfaced aggressively. Reports and speculations about his presidential ambition continue to dominate political discussions, especially within camps seeking to disrupt the growing momentum surrounding Peter Obi and emerging opposition realignments.

The troubling part is not merely that Jonathan’s supporters are campaigning. The troubling part is that Jonathan fully understands the implications of his silence. He knows that his political stature carries enough weight to destabilize fragile coalition negotiations. He knows his name alone can divide campaign structures, weaken consensus-building, and inject uncertainty into opposition calculations. Yet he refuses to publicly and definitively state where he stands.

That is not statesmanship. That is calculated political ambiguity. Jonathan’s political history is filled with similarly contradictory choices. After losing power in 2015, he received widespread praise for conceding defeat peacefully. He initially framed that decision as a sacrifice made to preserve Nigerian lives and prevent violence. Later, however, different narratives emerged suggesting international pressure, particularly from the United States under President Obama. The shifting explanations weakened what could have remained one of his strongest democratic legacies.

Then came another contradiction. Despite emerging politically from the PDP, Jonathan gradually aligned himself closely with the administration of former President Muhammadu Buhari, serving in diplomatic and goodwill capacities that many PDP loyalists considered politically inappropriate. This unusual closeness fueled longstanding allegations that elements within the APC establishment viewed Jonathan as a useful political instrument capable of destabilizing opposition coalitions from within. Whether those allegations are true or not, Jonathan’s conduct has consistently created room for suspicion.

His political base remains uncertain. His campaign structure is invisible.

Today, his undeclared ambition is already generating confusion among supporters, coalition organizers, and opposition strategists. His political base remains uncertain. His campaign structure is invisible. His intentions are unclear. Yet his loyalists continue mobilizing aggressively in his name while he watches silently from the shadows.

Nigeria is too politically fragile for this kind of elite gamesmanship. At critical national moments, leadership demands clarity, courage, and accountability. Jonathan cannot continue operating as a permanent “maybe” in Nigeria’s political future, thoughtlessly hovering around every election season like an unanswered question designed to manipulate negotiations and weaken emerging alliances.

At this time, Jonathan should sit in or sit out! If he wants to run, he should declare openly, defend his record, and face the democratic process directly. If he does not intend to run, he should immediately and publicly withdraw his name from the political marketplace. Anything short of that increasingly looks less like political strategy and more like calculated deception. Nigeria deserves leaders who make difficult choices openly—not politicians who weaponize silence while others gamble with national uncertainty in their name.

♦ Publisher of the Guardian News, Professor Anthony Obi Ogbo, Ph.D., is on the Editorial Board of the West African Pilot News. He is the author of the Influence of Leadership (2015)  and the Maxims of Political Leadership (2019). Contact: anthony@guardiannews.us

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Nigeria, South Africa: When Memory Fails, Brotherhood Burns

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Nigeria’s Forgotten Sacrifice and the Tragedy of Xenophobia in South Africa

As George Santayana famously warned, “Those who cannot remember the past are condemned to repeat it.” The unfolding xenophobic tensions in South Africa reflect more than economic strain; they reveal a deeper crisis of memory and meaning. When history fades, gratitude dissolves, and fear replaces solidarity. The violence directed at fellow Africans is not merely social unrest; it is a philosophical failure to reconcile past sacrifice with present identity, reminding us that nations, like individuals, must remember to remain whole.

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I recall that when I was in college in Nigeria, all Southern African students, present in substantial numbers, were on full federal government scholarships and received an additional income called a bursary. They lived better than many Nigerians; some even drove cars. Many adopted Nigerian names, assimilated seamlessly, and secured opportunities with ease, while Nigerian graduates faced rising unemployment. It was a quiet but powerful demonstration of solidarity, Nigeria investing in the future of a region still shackled by apartheid.

Today, that history feels almost erased.

For years now, waves of xenophobic attacks in South Africa, often targeting Nigerians, and more recently Ghanaians and other African nationals, have revealed a troubling pattern: violence fueled by economic frustration, misinformation, and historical amnesia. Shops are looted, homes burned, and lives disrupted under the recurring claim that “foreigners are taking jobs.” Yet this narrative collapses under even the most basic scrutiny of history.

Nigeria was not a bystander in South Africa’s liberation; it was a central force.

Under the military leadership of Olusegun Obasanjo, Nigeria became the first country in history to boycott the Commonwealth Games in protest against apartheid. That decision was not symbolic; it was costly, bold, and globally consequential. Obasanjo went further, advocating a continental defense posture and proposing what he termed a “Black bomb,” a radical idea reflecting the urgency of protecting African sovereignty against external aggression.

Nigeria’s commitment extended beyond rhetoric. During the Ibrahim Babangida regime, South Africa sought to exert strategic influence in Equatorial Guinea, offering infrastructure support before the discovery of oil. Nigeria recognized the geopolitical implications and decisively intervened, severing ties and offering its own support. The situation escalated to the point where Equatorial Guinea petitioned Nigeria at the United Nations for intervention. Nigeria did not retreat. This was not interference; it was protection. It was foresight. It was leadership.

Nigeria funded liberation movements, provided education, opened its economy, and bore economic sacrifices, including the nationalization of British Petroleum assets, to pressure the apartheid regime. These were not acts of charity; they were acts of conviction rooted in a vision of a free and united Africa.

And yet, decades later, Nigerians are hunted in the very land their country helped liberate.

The tragedy of xenophobia in South Africa is not merely about violence—it is about the collapse of historical consciousness. A generation disconnected from its past becomes vulnerable to manipulation, scapegoating, and misplaced anger. Economic hardship is real, but it does not justify the erasure of truth or the targeting of fellow Africans.

If history were remembered accurately, perhaps the conversation would be different. Perhaps the anger would be redirected toward structural inequalities rather than neighboring nationals. Perhaps the bonds of Pan-African solidarity would still hold.

But memory has faded, and in its absence, resentment has grown. Africa cannot afford selective memory. Nations that forget who stood with them in their darkest hours risk losing their moral compass in moments of crisis. Nigeria’s role in the liberation of South Africa is not a footnote—it is a foundation. To ignore it is to misunderstand both the past and the present.

Equally troubling is the persistent failure of successive South African governments to decisively confront and eradicate xenophobic violence. Such inaction, whether intentional or not, signals a dangerous tolerance, if not tacit endorsement, of these attacks, allowing them to recur with impunity. If brotherhood is to mean anything, it must be anchored in truth and reinforced by responsible leadership. And if Africa is to move forward, it must first remember and act.

♦ Publisher of the Guardian News, Professor Anthony Obi Ogbo, Ph.D., is on the Editorial Board of the West African Pilot News. He is the author of the Influence of Leadership (2015)  and the Maxims of Political Leadership (2019). Contact: anthony@guardiannews.us

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