News
Peter Obi: The Labor Presidential Party Candidate is Energizing the Nigerians Youth
A wealthy businessman with a reputation for being frugal, Peter Obi has emerged as a powerful force ahead of Nigeria’s presidential election next February, energising voters with messages of prudence and accountability that are amplified by an army of social media users.
In a country that seems to always be on the lookout for a messiah to solve its myriad problems, young social media-savvy supporters have elevated Mr Obi to sainthood and are backing his largely unknown Labour Party against two septuagenarian political heavyweights.
His name is often trending on social media on the back of numerous conversations sparked by his supporters, instantly recognisable from their display picture of his image or the white, red and green logo of his party.
These are mostly urban under-30s who refer to themselves as the “Coconut-head generation”, because they are strong-willed, independent-minded and contemptuous of older politicians who, they say, have done little for them.
Many of them, like Dayo Ekundayo from the eastern city of Owerri, were involved in the EndSars protests that forced the disbandment of a notorious police department two years ago and also morphed into calls for better government.
Now, they are deploying the same strategies that mobilized hundreds of thousands of young Nigerians and raised millions of naira within weeks for the 60-year-old who they consider an alternative to the two parties that have dominated politics since the end of military rule in 1999.
“Which Nigerian politician has ever held office and has his integrity intact? I do not see any other logical option for young people in Nigeria,” said Mr Ekundayo.
He has already been involved in a march for Mr Obi, and is providing logistics and mobilising students for the campaign as he did during the EndSars protests.
But opponents say Mr Obi is a political impostor, one of many who spring up at election time with delusions of being a third force that will wrestle power from the traditional parties.
Many supporters of the main opposition People’s Democratic Party (PDP) and neutral observers agree he is head and shoulders above the other candidates, but say he lacks the nationwide popularity to win the election and have warned his supporters that they risk wasting their votes.
They believe he is a distraction from the common goal of removing the ruling All Progressives Congress (APC) from office, and could split the opposition vote.
A devout Catholic from eastern Nigeria, they point to his lack of popularity in the Muslim-dominated north, whose votes are considered critical in winning presidential elections.
And his critics question whether he truly represents a break from the corruption he routinely lambasts, pointing out that his name popped up in the leaked Pandora Papers which exposed the hidden wealth of the rich and powerful in 2021.
While he was not accused of stealing money, he failed to declare offshore accounts and assets held by family members, citing ignorance.
He was also accused of investing state funds, as governor, into a company he had dealings with. He denied any wrongdoing and points out that the value of the investment has since grown.
Mr Obi repeatedly says he is not desperate to be president, which is ironic for a man who has changed parties four times since 2002.
He dumped the PDP just days before its presidential primary in June and the party went on to choose the 75-year-old former Vice-President Atiku Abubakar as its presidential flagbearer.
Mr Obi was Atiku Abubakar’s running mate in the 2019 presidential election which the PDP lost to the ruling APC
Critics say he pulled out of the contest because he knew his chances of winning were slim but he cited wrangling within the PDP, where he was a vice-presidential candidate in 2019, for deciding to cross over to the Labour Party.
His supporters are also convinced that he was pushed out of the PDP because he refused to bribe delegates at the party primary and have coined the phrase: “We don’t give shishi (money)” as a buzzword for his famed frugality and his prudence in managing government funds in a country with a history of wasteful expenditure by public officers.
They regard him as an unconventional politician prepared to take on the APC and PDP behemoths seen as different sides of the same coin, who they accuse of dipping their fingers into the public purse.
There is also a religious and ethnic twist to his candidacy.
In a country where roughly half the population is Christian, his supporters hope that this will bolster his chances of winning, as after eight years of President Muhammadu Buhari they would not want another Muslim – the APC’s Bola Tinubu, 70, or the PDP’s Mr Abubakar – to take office.
The OBIdients
Some also support Mr Obi because of his ethnic background. Igbos make up the country’s third largest ethnic group, but Nigeria has had only one Igbo leader, largely ceremonial, since it freed itself from British colonial rule in 1960.
Many Igbos accuse successive Nigerian governments of marginalising them and hope that Mr Obi will rise to power so that the south-east, where most of them live, would see greater development and so counter the pull of secession groups like the Indigenous People of Biafra (Ipob).
A philosophy graduate, he worked in his family’s retail businesses before going on to make his own money, importing everything from salad cream to beauty products, and baked beans to champagne, while also owning a brewery and holding major shares in three commercial banks.
You can normally recognise a Nigerian billionaire from a mile off but Mr Obi is thrifty and wears it as a mark of pride.
He is quick to point out that he owns just two pairs of black shoes from midmarket British chain Marks and Spencer, prefers a $200 suit from Stein Mart to a $4,000 Tom Ford suit, and always insists on carrying his own luggage, rather than paying someone else to do it for him.
Even his children are not spared his frugality. His 30-year-old son was denied a car, he said, while his other child is a happy primary school teacher – a rarity in a country where a politician’s name often opens doors to more lucrative jobs.
Despite the financial controversy, his tenure as governor of Anambra state has become a reference point for his presidential campaign.
His supporters point out that he invested heavily in education and paid salaries on time – the simple things that most Nigerian state governors tend to neglect.
He also left huge savings in state coffers at the end of his two four-year tenures, another rarity.
Most of those supporting Mr Obi were involved in anti-police brutality protests in 2020
But Frances Ogbonnaya, a university student in Anambra state when Mr Obi was governor, is surprised by the praises being sung in his name, describing his tenure as unremarkable.
“Who saves money in the face of hunger? Who saves money in the face of a lack of facilities?” she asked rhetorically.
But it is his reputation for frugality and sound management that has attracted a horde of supporters, known as OBIdients.
Some have been accused of cyberbullying and labelling anyone who does not vote for him in next year’s election an enemy of the state.
He responded with a tweet calling on his supporters to “imbibe the spirit of sportsmanship”, but it has done little to calm them down.
They are quick to show anyone who tells them that elections aren’t won on Twitter, the crowds at offices of Nigeria’s electoral body where they have been flooding to register as first-time voters.
But this is not the same as actually turning out to vote on election day.
With months to the election, there is no denying the momentum building behind Mr Obi but cynics also point to the lack of a nationwide party structure to support the view that, while possible, an Obi presidency remains highly improbable.
He retorts that his structure is “the 100 million Nigerians that live in poverty [and] the 35 million Nigerians who don’t know where their next meal will come from”.
If half of those turn out to vote him on election day, it might very well be all that he needs.
Young Nigerians have shown a remarkable ability to create waves in the digital space. With a single click, they can expose a politician’s corruption, rally tens of thousands of supporters behind a single hashtag, and keep every political actor on edge from dawn until dusk. However, as the 2027 general elections draw closer, it is time to face an uncomfortable truth: loud online noise isn’t the same as real power in the political sphere. If Nigerian youth wish to get the best possible leadership from their nation’s leaders, they need to take their online activity offline (i.e., to places where actual democracy occurs) and start showing up to cast votes.
There is simply too much evidence to ignore that this needs to occur. Nigeria is a young country demographically. Together, Gen Z and Millennials comprise approximately half of the total population—50.1 percent—according to IntelPoint. Gen Z makes up 25.8 percent and Millennials account for 24.3 percent. When we consider Gen Alpha, the percentage rises to 85.7% of the population under 44. According to ActionAid Nigeria, more than 60% of Nigeria’s population is under 30. According to Afrobarometer, Nigeria has a median age of 18.1 years, and 58% of its population is aged 0-29. Therefore, Nigeria isn’t merely a young country; it is a country dominated by young people.
Based on this information, this dominant demographic should wield considerable political influence. Unfortunately, there often appears to be little correlation between these statistics and political influence. The contrast is striking. While a majority of Nigeria’s population is young, there remains a significant gap between how influential young people are politically and how influential they could be. This lack of influence is not due to a lack of ability among young people; rather, it stems from many young people stopping short of completing what is often called the “civic journey,” which involves moving from awareness to action. They consume politics, engage in political debate on social media, participate in meme politics, and express frustration with politics through social media rants; however, many young people still fail to register to vote (PVCs) or participate in elections in sufficient numbers to affect the outcome.
This disparity is important because youth dissatisfaction is far from abstract. More than 23% of Nigerian youth report being unemployed or seeking employment, according to Afrobarometer. Additionally, more than two-thirds of youth aged 18 to 35 report having some form of postsecondary or secondary-level education. Despite Nigeria ranking among the lowest in providing employment and opportunities for youth, and despite identifying high costs of living, unemployment, crime and security concerns, poverty, poor economic management practices, and insufficient access to electricity as the top five issues requiring immediate attention from government officials, youth dissatisfaction cannot be considered indifferent. Rather, youth dissatisfaction reflects citizens’ grievances and legitimate reasons to be deeply interested in who governs their country.
However, mere interest alone will not suffice. Democracy does not reward passion without participation. A young person can identify every weakness inherent in a political system; however, unless that person participates by casting a vote, they will remain a spectator to their own future. If you are mature enough to understand concepts such as inflation, insecurity, broken campaign promises, unemployment rates, and poorly managed governance systems, you are mature enough to accept responsibility for your role in creating solutions to those problems. That responsibility begins with voting.
In addition to continuing to use social media to raise awareness of voter registration, election knowledge, fact-checking mechanisms used during elections, and peaceful participation methods, social media can also serve as a vehicle for facilitating the transition from social media activism to actual civic engagement. Young Nigerians should leverage their social media presence to encourage voter registration, promote election literacy programs, provide fact-checking services to counter election misinformation, and advocate for nonviolent participation throughout the electoral cycle. They should convert their social media timelines into civic classrooms. Where can I find the information I need about voter registration processes? Where is my assigned polling station located? Where do I receive my Permanent Voter Card? How do I protect myself from spreading misinformation? How do I properly monitor election results? These are not dull topics; they represent essential tools required for surviving democracy.
Youth organizations, creators, and social media entities can also help facilitate offline civic engagement. Use your WhatsApp groups to alert others as registration deadlines approach. Use X Spaces and Instagram Live to focus on discussing relevant issues rather than hurling insults. Use TikTok to simplify the voting process. Use Facebook to motivate family members and first-time voters to participate in elections. Use whatever platforms are available to make civic obligation contagious. Nigeria’s youth have shown they can create viral content. Now they must begin to generate participation on a viral scale.
One of the most damaging myths in Nigerian politics is that “your vote doesn’t matter.” It is a self-fulfilling prophecy that only serves the interests of cynics, crooks, and machines whose success depends solely on low turnout. Yes, Nigeria’s electoral process has flaws. Yes, there have been numerous disappointments. However, the response to a flawed democracy is not abandonment; it is increased participation. By staying home on Election Day, youth essentially give their votes — and therefore control — directly to the very same groups they loathe.
Another mythological excuse for the youth’s failure to vote in Nigeria is the claim that “all politicians are alike.” No — they’re not all the same. While some politicians are inept, others are corrupt, and others exhibit both characteristics, democracy is not about seeking holy men or women; it is about making selections and enforcing accountability. An individual who refuses to make a selection for office because none of the options appear acceptable is ultimately selecting the candidate most likely to emerge victorious by default.
Nigeria’s youth already constitute the country’s largest demographic group. It is time for them to become its strongest democratic force as well. However, that will not be achieved by trending hashtags alone. Instead, it will be achieved when online energy is harnessed and directed toward political organization, civic education, voter registration, increasing voter turnout, and holding elected representatives accountable after elections.
The 2023 election saw remarkable youth participation but lacked follow-up. Therefore, the 2027 election should not produce another generation of disillusioned observers; instead, it should yield a new generation of participatory citizens. Let online flames ignite electoral power. Let debates become ballots. Let criticism evolve into participation. If Nigerian youth can dominate social media, they can also dominate democracy. The future will not be handed to them in a retweet. They must elect it into existence.
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♦ Chris Ulasi is on the Editorial Board of The West African Pilot News. He contributes stories about culture and tradition, elite politics, ethnicity and national integration, civil society, and social movement. He is a university professor, community builder, poet, film producer, recording the emergent Nollywood cultural history through film.
Education
TSU’s CommWeek Positions School of Communication at the Forefront of AI, Innovation, and Student Success
HOUSTON, TX — Texas Southern University’s School of Communication is set to host its 44th Annual Media and Communication Conference (CommWeek 2026) from April 6–10 at the Martin Luther King Jr. Building, bringing together a dynamic mix of scholars, students, industry professionals, and civic leaders to examine the future of media in an increasingly digital and AI-driven world.
Widely regarded as one of the School’s signature academic and professional events, CommWeek has evolved into a powerful platform for intellectual exchange, industry engagement, and student-centered learning. This year’s theme, “Beyond the Algorithm: Reimagining Media, Learning & Innovation with AI,” reflects the growing influence of artificial intelligence across journalism, entertainment, digital storytelling, and communication education.
Throughout the week, participants will engage in a series of panels, workshops, masterclasses, and networking sessions designed to explore how emerging technologies are reshaping media ecosystems. Discussions will address critical topics such as AI-driven content creation, ethical considerations in automated communication, evolving media business models, and the future of audience engagement.
According to Interim Dean Dr. Alan K. Caldwell, CommWeek represents a strategic opportunity to elevate the School’s academic and professional profile.
“Communication Week represents more than a conference; it is a powerful platform to strengthen the School of Communication’s brand, showcase the excellence of our students and faculty, and highlight the innovative work happening across our programs,” Caldwell said. “By bringing together industry leaders, scholars, and alumni, we create collaborative connections that position our school as a hub for forward-thinking communication education.”
Conference Chair Dr. Anthony Obi Ogbo (left) and Interim Dean Dr. Alan K. Caldwell: CommWeek has evolved into a powerful platform for intellectual exchange, industry engagement, and student-centered learning.
In addition to its academic significance, CommWeek plays a vital role in advancing student success. A key highlight of the conference is the Dean’s Banquet and Scholarship Awards, which raises funds to support academically talented and financially underserved students. These scholarships help reduce financial barriers, cover tuition and educational resources, and improve student retention and graduation outcomes.
For Conference Chair Dr. Anthony Obi Ogbo, CommWeek 2026 represents both a continuation of tradition and a bold step toward the future of communication education.
“CommWeek is where scholarship meets practice and where innovation becomes accessible,” Ogbo said. “This conference is not only about examining the future of media—it is about preparing our students to lead it. By integrating academic rigor with industry insight, we are building a platform that empowers our students, strengthens our institutional identity, and fosters meaningful collaborations that extend far beyond the classroom.”
The conference also emphasizes experiential learning, offering students direct access to industry professionals, hands-on workshops, and career development opportunities. These interactions provide invaluable exposure to real-world practices and help bridge the gap between academic training and professional application.
As a historically Black university with a long-standing commitment to cultural responsiveness and community impact, Texas Southern University continues to position its School of Communication as a leader in preparing students for both local and global media landscapes. CommWeek reinforces this mission by creating an inclusive space where diverse voices, perspectives, and ideas can thrive.
Open to students, alumni, and the broader community, CommWeek 2026 is free to attend and serves as a testament to TSU’s commitment to accessibility, innovation, and academic excellence.
For more information and the full conference schedule, visit www.soc-commweek.com.
As the US-Israel and Iran war enters its 6th week, the Iranian military has responded to Donald Trump‘s threats from the Sunday outburst. The president warned Iran that they would be “living in hell” if they didn’t open the Strait of Hormuz. Responding to Trump’s Sunday rant, Iran’s military responded that if he plans to harm the civilians, then their retaliation would be far stronger and larger in scale.
Following threats from Donald Trump, the Iranian military issued a statement warning that if civilian infrastructure is impacted, they will not remain silent, and their retaliation would be more severe. The statement read, “If attacks on civilian targets are repeated, the next stages of our offensive and retaliatory operations will be much more devastating and widespread.”
This statement comes amid Trump’s outburst on Truth Social, where he demanded that Iran open the Strait of Hormuz or face serious consequences. Naming potential targets, he said, “Tuesday will be Power Plant Day and Bridge Day, all wrapped up in one in Iran. There will be nothing like it!!!” Threatening Iran further, he added, “Open the F*ckin’ Strait, you crazy b*st*rds, or you’ll be living in Hell – JUST WATCH!” He concluded his post with, “Praise be to Allah.”
Additionally, Mohammad Bagher Qalibaf, the speaker from Iran’s Parliament, also responded to Trump’s public threats on X (formerly Twitter). He noted that his “reckless” moves are pushing the US into “living hell” for every person residing there. Condemning the president’s latest tweet, he added, “Our whole region is going to burn because you insist on following Netanyahu’s commands. Make no mistake: You won’t gain anything through war crimes.”
In a follow-up tweet, Qalibaf wrote that the only solution to this conflict is for the president to start respecting the Iranian people and to put a stop to this “dangerous game.”
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