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Africa’s digital business: The women swapping shops for smartphones – BBC

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The BBC profiles three African women – a former shop owner, a teacher and a taxi driver – who have boosted their income since they embraced digital platforms.

The coronavirus pandemic forced many people to rethink how they earn a living.

Independent research group Caribou Digital has found that women in Kenya, Nigeria and Ghana are benefitting from the digital economy’s low barrier to entry and flexibility – which allows them to earn their own money while maintaining childcare duties.

Sharon Tarit

Ms Tarit (pictured above) did not expect to double her income in nine months.

The Covid pandemic had forced the closure of her baby clothes shop in Eldoret in western Kenya, and subletting properties through online platforms like Airbnb seemed like a handy stop-gap measure.

But Ms Tarit, 29, is now among a growing number of African women finding new careers using platforms like Facebook, WhatsApp, Instagram and ride-hailing apps like Uber and Bolt.

She launched her business with one property nine months ago and now has seven – taking on long-term rent agreements and subletting on Airbnb.

“I’m making much more money than the business I had before the pandemic,” Ms Tarit told BBC Business Daily.

People who use her business are mostly tourists booking holiday accommodation and business people who would rather stay in an Airbnb than a hotel.

“During Covid a lot of my friends lost their jobs and started using digital platforms to earn money. Now they are selling groceries online and working as delivery drivers,” Ms Tarit said.

Josephine Adzogble

A normal day for Ms Adzogble, 32, starts by posting adverts for products on WhatsApp and Facebook from her home in Ghana’s capital, Accra.

She is taking advantage of one of the biggest shifts in the African economy – the rise of online market places.

She sells mobile phones, air-conditioning units and televisions by advertising and posting on groups she has made on WhatsApp and Facebook, as well as existing ones such as her church group.

Ms Adzogble gave up a job teaching French to concentrate on her online business.

“It pays better than teaching. I can sell one item and earn more than a month teaching. I am a mother. I need to give my children the best education possible and they motivate me to get my financial independence,” she said.

For Ms Adzogble, building strong relationships with customers is key to making money online.

“That way they will buy from you and give a good review,” she said.

Ayobami Lawal

Ms Lawal, 34, works for ride-hailing firms Uber and Bolt in Nigeria’s main city, Lagos.

However, it has not been easy – the single mum of four said some men refuse to be driven by a woman.

“When I started driving taxis in Lagos all the men cancelled their trips when I arrived to pick them up,” Ms Lawal said.

“Lagos is a bit rough and you have to be very strong to drive around the town. Men don’t think I have the strength. I have to convince them to get in the car,” she added.

The study by Caribou Digital also found that many women using digital platforms to earn a living worry about their safety.

“A lot of the women we spoke to said they have been sexually harassed when picking up rides,” lead researcher Grace Natabaalo told the BBC.

“While governments encourage young women to take up this work they need to recognise the other side – that there are dangers and they should be taken seriously by the police and government departments,” she said.

But Ms Lawal said the positives outweigh the negatives.

“It’s important to earn a living for yourself but also I want to contribute to the wider economy by paying taxes. I want to grow myself and Nigeria’s economy,” she said.

  • You can listen to the three women telling their stories to Sam Fenwick here.

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Africa

NBA pick Khaman Maluach Hoping to ‘Change the Narrative’ About Africa

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Immediately after getting drafted, Maluach was asked: “So many people, when they think about Africa, think about strife, think about war, think about not so great things about the continent, let alone South Sudan. How much of a responsibility do you think you have in changing perceptions of what people think Africa is in terms of thinking more about the resources, thinking about the people of Africa and South Sudan, specifically?”

Maluach’s native country, South Sudan, is undergoing a humanitarian crisis. His family fled the country to a suburb of Kampala, Uganda, in search of safety and opportunity during the South Sudan crisis. He now hopes to change the narrative about the region by highlighting its good parts on the world stage.

“I think about showing them the good parts of Africa,” Maluach said at the press conference after he was drafted. “I’m thinking about showing them the great places in Africa, like Kigali, whether it’s Senegal, whether it’s the safaris in Africa, and showing them the cultures we have and the people we have, which is different from the stuff they see on TV. I just want to change the narrative, the narrative of our people and how they see my continent.”

Maluach was born in Rumbek, once an important city in South Sudan that was ravaged by the country’s civil war. The 7’2″ center’s road to success was far from easy. The nearest basketball court to his house was nearly an hour’s walk away and usually packed. Moreover, he played his first game in Crocs, not basketball shoes. But his dedication was enough to catch the eye of local coaches Wal Deng and Aketch Garang.

Through the effort that he put in, Maluach made it to the NBA Academy Africa in Saly, Senegal, then to the Duke Blue Devils, and now the Suns. He hopes the moment inspires kids on the continent.

“Living in Africa, I had the whole continent on my back. Giving hope to young kids,” he said after the Suns selected him No. 10 overall.

Maluach considers basketball a gift God gave him, and hopes to finish off his NBA career as a Hall of Famer.

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Nigeria’s first female fighter pilot Kafayat Sanni excels in Ghana

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After making history as Nigeria’s first female fighter pilot, Flt. Lt. Kafayat Sanni has emerged as the Best Allied Student and won the Best Assistant Commandant Paper award at the Ghana Armed Forces Command and Staff College, Accra, according to the News Agency of Nigeria (NAN).

In a statement released on Saturday and cited by NAN, the Director of Public Relations and Information of the Nigerian Air Force, Air Commodore Ehimen Ejodame, said the awards were presented on Friday during the College graduation ceremony which had in attendance top military personnel and dignitaries from across Africa.

Ejodame recalled how Sanni first made the news in 2019 after being decorated as the Nigerian Air Force’s first female fighter pilot following her pilot training in the U.S.

“Since then, she has flown the Alpha Jet as well as undertaken training sorties on the Super Mushshak as a prolific instructor pilot, producing and mentoring younger pilots for the NAF,” Ejodame said.

“Her outstanding performance at GAFCSC not only symbolises personal excellence and resilience but also underscores Nigeria’s growing leadership in regional defence and commitment to gender inclusion in the armed forces.

“This remarkable achievement further reflects the Nigerian Air Force’s strategic investment in human capital development under the visionary leadership of the Chief of the Air Staff, Air Marshal Hasan Abubakar,” he said.

In 2017, Sanni emerged as the overall best pilot at the Nigerian Air Force’s 401 training school before she moved to the United States to train at the U.S. Aviation Leadership program.

Upon completion, Sanni returned to Nigeria, where she, alongside 12 new fighter pilots, was decorated.

As Sanni became the first female fighter pilot in the 55-year history of the Nigerian Air Force, her colleague, Tolulope Arotile, also became the Force’s first female combat helicopter pilot.

“It is a privilege for me to be winged as the first female fighter pilot in the Nigerian Air Force,” Sanni said after being decorated.

Sanni said at the time she had always wanted to be a fighter pilot, and “I was just lucky to be chosen.”

“It was also my choice. It was what I wanted to do. And I felt that everyone is not supposed to fold their arms and watch what is happening in our country.

“Everyone could always play their part. So, I did not think there was any reason for me to think that it is not possible for me to actually fly the jet because there was no female that ever flew the jet. I believe I could achieve it and I did,” she said.

She then went on to advise younger girls to “never say no to opportunities.”

“They should always strive to be the best and put in their efforts. They should never look at anything that seems to want to overpower or overshadow them. For me, you can always attempt things and if they do not work out well; fine. But at every point in time, you just need to put in your best.”

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Hotel groups Hilton and Marriot announce African expansion plans

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U.S. hotel chains Hilton and Marriott have announced African expansion drives to tap into the continent’s rapid tourism growth.

Rising business and leisure travel on the continent has made it increasingly attractive for multinational companies and Hilton said on Wednesday that it plans to more than triple its African portfolio to more than 160 hotels.

The company plans to enter Angola, Ghana and Benin for the first time while returning to Madagascar and Tanzania, its statement said without providing a specific time horizon for the expansion plans.

Marriott expects to add 50 properties by 2027, it said on Wednesday. Those will include entry into five new countries: Cape Verde, Ivory Coast, the Democratic Republic of Congo, Madagascar and Mauritania.

The group’s existing African portfolio encompasses nearly 150 properties and 26,000 rooms across 20 countries and 22 brands.

Airlines have also increased their African capacity.

Emirates now offers 161 weekly flights across Africa, recently adding daily services to Entebbe and Addis Ababa. United Airlines launched a direct Washington-Dakar route in May and Delta will begin a seasonal daily flight to Accra in December.

International arrivals to the continent rose 9% year on year in the first quarter of 2025, the United Nations World Tourism Organization says, 16% above the same period of pre-pandemic 2019.

That momentum is translating into economic impact. Tourism accounts for between 3% and 7% of gross domestic product in countries such as Kenya, Morocco and South Africa, and up to 15% in tourism-heavy economies such as Namibia, World Bank and national statistics show.

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