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Unlocking Africa’s Trade Potential: Harnessing the Power of AI

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2 years ago

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In recent years, the global community has witnessed significant advancements in artificial intelligence (AI) and its potential to revolutionize various industries. As the African continent endeavours to unleash its full economic potential, AI has emerged as a critical tool for empowering trade and fostering growth. By harnessing the power of AI, Africa can significantly enhance its trade capabilities, foster economic development, and propel itself to the forefront of global commerce.

AI has the potential to revolutionize trade in Africa in various ways, unlocking its economic potential. Here are some examples and data to support this:

  1. Market analysis:

Market analysis is a critical component of trade and commerce, and AI-powered tools have rapidly emerged as a game-changer in this domain. These technologies can sift through vast volumes of data to discern market trends, consumer preferences, and demand patterns, providing valuable insights for businesses. Kenya’s Twiga Foods serves as a compelling example of the transformative impact of AI in market analysis. By leveraging AI algorithms, Twiga Foods can effectively analyze purchasing patterns and forecast market demand, thereby optimizing their supply chain management and minimizing food wastage. This not only enhances operational efficiency but also contributes to sustainable business practices.

The expected growth of AI investment in the Middle East and Africa further underscores the significance of AI for market and customer analysis. According to the International Data Corporation (IDC), spending on AI systems in the Middle East and Africa region is projected to reach $530 million by 2022. The allocation of substantial investments towards AI initiatives for market and customer analysis signifies the increasing recognition of the potential benefits that AI can bring to businesses operating in these regions. As a result, the integration of AI tools for market analysis is poised to become a widespread practice among enterprises, offering a competitive edge and propelling growth in the trade sector.

  1. Supply chain optimization:

Supply chain optimization is a critical focus area for businesses, and AI has proven to be a powerful tool in achieving this goal. By leveraging AI algorithms, companies can accurately predict demand, mitigate stockouts, and optimize inventory levels, thereby streamlining the entire supply chain process. A concrete example of the transformative impact of AI in supply chain optimization can be seen in the operations of Peermont Hotels in South Africa. Through the implementation of AI-driven technologies, Peermont Hotels has been able to enhance its procurement processes, leading to significant cost savings and marked improvements in supply chain management efficiency.

The potential for AI to revolutionize supply chain operations is underscored by a report from Accenture, which highlights the substantial economic impact that AI could have on the African economy. The report suggests that AI has the potential to contribute up to $215 billion to the region’s economy over the next decade, with supply chain and manufacturing standing out as key sectors that could benefit extensively from AI integration. This forecast reflects the immense potential for AI to drive innovation, enhance productivity, and deliver tangible economic gains across various industries within the African continent. As such, the adoption of AI for supply chain optimization is poised to play a pivotal role in shaping the future of business logistics and operations in Africa.

  1. Financial services:

Financial services stand to undergo a significant transformation with the integration of AI-powered solutions, offering a multitude of benefits for both businesses and consumers. One notable area where AI is making a substantial impact is in the realm of credit scoring and risk assessment. By harnessing advanced algorithms and data analytics, AI-powered financial services are revolutionizing the traditional credit evaluation process, ensuring more efficient and accurate assessments. Furthermore, AI is enabling the provision of personalized financial advice, facilitating improved access to finance for businesses and individuals alike.

A compelling illustration of the transformative potential of AI in the financial sector can be witnessed in Nigeria, where Carbon has successfully leveraged AI to offer instant loans to individuals and small businesses based on their digital footprint. This innovative approach not only streamlines the lending process but also promotes financial inclusion by providing swift and convenient access to credit for previously underserved segments of the population.

The profound impact of AI on the African economy is underscored by a report from the Boston Consulting Group, which highlights the substantial contribution that AI could make to the region’s economy. According to the report, AI has the potential to contribute up to $1.2 trillion to the African economy by 2035, with the financial services sector positioned to experience a particularly significant impact. This forecast reflects the immense potential for AI to drive innovation, enhance efficiency, and foster growth within the financial services industry, ultimately leading to broader economic benefits for the African continent as a whole. Thus, the integration of AI-powered solutions in the financial sector holds immense promise for revolutionizing the landscape of financial services in Africa.

  1. Trade facilitation:

Trade facilitation, characterized by the seamless movement of goods and services across borders, stands to experience a significant transformation due to the integration of AI technologies. One pivotal aspect where AI can revolutionize trade processes is by automating the often complex and time-consuming documentation, customs procedures, and logistics involved in international trade. Through advanced algorithms and data analysis, AI facilitates the optimization of these processes, effectively reducing delays and improving efficiency.

A noteworthy example of AI’s impact on trade facilitation can be observed in the African Development Bank’s implementation of “Boost Africa,” an AI-powered platform designed to streamline trade finance for businesses. By leveraging AI, this platform has successfully reduced administrative burdens and enhanced trade efficiency, ultimately facilitating increased access to trade finance for businesses across the African continent.

The potential of AI to significantly enhance trade facilitation in Africa is echoed in research conducted by McKinsey, which projects that AI technologies could potentially contribute $300-450 billion to African GDP by 2030. This substantial economic impact underscores the pivotal role of trade facilitation as one of the critical areas for AI-driven transformation and economic growth across the African continent. Consequently, the integration of AI in trade facilitation holds immense promise for fostering greater efficiency, reducing barriers, and driving economic development within the global trade landscape.

To fully leverage the transformative potential of AI in trade, Africa should prioritize strategic investments in AI infrastructure, which encompasses the development and deployment of advanced technological frameworks and systems that can effectively support AI-driven trade facilitation. Additionally, there is a critical need to prioritize building AI expertise by investing in digital skills development programs, training initiatives, and educational curriculums focused on AI technologies. This concerted effort can help cultivate a skilled workforce equipped to harness AI to optimize trade processes, thereby promoting sustainable economic growth and development.

Furthermore, fostering partnerships with international AI companies and organizations can significantly enhance Africa’s access to cutting-edge AI solutions and expertise. Collaborative initiatives, joint ventures, and technology transfer partnerships with established global players in the AI industry can facilitate knowledge exchange, technology transfer, and capacity building, ultimately augmenting Africa’s AI capabilities and competitiveness in the international trade arena.

In addition to infrastructure development and knowledge empowerment, creating supportive policies that effectively align with the dynamic nature of AI technologies is imperative. These inclusive policies should address regulatory frameworks, data privacy, intellectual property rights, and ethical considerations related to AI in trade, fostering an enabling environment that nurtures innovation, protects stakeholders, and encourages responsible AI adoption. By formulating forward-thinking policies, Africa can proactively shape an environment conducive to AI-driven trade advancements while mitigating potential risks and challenges associated with AI deployment.

In essence, these combined efforts to invest in AI infrastructure, build expertise, foster international partnerships, and develop supportive policies are essential for Africa to harness AI’s potential as a catalyst for economic growth, enhance trade competitiveness, and unlock its full potential as a key player in the global trade landscape. Through a comprehensive approach that addresses infrastructural, human capacity, collaborative, and regulatory dimensions, Africa can position itself to effectively harness AI technologies to drive inclusive and sustainable economic development.

In conclusion, the integration of AI in trade has the potential to unlock Africa’s economic potential and pave the way for sustainable growth and prosperity. Through leveraging AI-powered technologies, Africa can streamline processes, enhance market access, and foster innovation in various industries. However, successful integration will require concerted efforts from governments, businesses, and other stakeholders to invest in AI infrastructure and skills development, and ensure equitable access. By embracing the transformative power of AI in trade, Africa can position itself as a formidable player in the global economy, driving progress and prosperity across the continent.

♦ Professor Ojo Emmanuel Ademola is a Nigerian Professor of Cyber Security and Information Technology Management, and holds a Chartered Manager Status, and by extension, Chartered Fellow (CMgr FCMI) by the highly Reputable Royal Chartered Management Institute.

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Burna Boy, the Spotlight, and the Cost of Arrogance

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10 hours ago

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November 27, 2025

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“Humility is the anchor that keeps greatness from drifting into delusion.“ —Anthony Obi Ogbo

Fame is a dangerous flame. It warms, it dazzles, and if you hold it too close, it burns straight through the layers of judgment that keep a person grounded. In its hottest glow, fame convinces artists that applause is permanent, talent is immunity, and fans are disposable. Arrogance doesn’t erupt overnight—it grows in the quiet corners of unchecked power, in entourages that never challenge, and in audiences that forgive too easily. But the world has a way of reminding every superstar of one brutal truth: no one is too famous to fall.

This season, Burna Boy is learning that lesson in real time. The Grammy-winning giant—hailed globally as the “African Giant”—is now facing one of the most dramatic reputational meltdowns of his career. Five U.S. arena dates on his NSOW Tour have reportedly been cancelled due to poor ticket sales and a fierce wave of fan backlash following his Denver debacle. What was supposed to be another triumphant American tour has spiraled into an expensive public relations disaster.

It all ignited on November 12, 2025, at the Red Rocks Amphitheatre in Colorado. The show started late. Energy was high. Then Burna Boy spotted a woman in the front row who had fallen asleep. Instead of performing through it, he halted the show, called her out publicly, ordered her partner to “take her home,” and refused to continue until they left. The humiliation would have been bad enough on its own. But later reports revealed she wasn’t drunk or uninterested—she was exhausted, mourning the recent death of her daughter’s father.

The internet demanded empathy. Burna responded with contempt. A sleeping fan, he said, “pisses me the f*** off.” And then the line that detonated the backlash: “I never asked anybody to be my fan.” Those ten words may become the most expensive sentence of his career.

This wasn’t an isolated flare-up. Burna Boy has long danced on the edge of arrogance, and the public has kept receipts. In 2019, he halted a performance in Atlanta to eject a fan who wasn’t dancing—handing the man money and telling him to leave. In Lagos in 2021, a fan who attempted an innocent stage hug was shoved off by security, sparking outrage over excessive force and coldness.

The following year was worse. In 2022, his security team was accused of firing shots in a nightclub after a woman allegedly rejected him, injuring multiple patrons and triggering legal headaches that trailed him for months. Fast-forward to January 2023: at his “Love, Damini” concert in Lagos, he arrived hours late, berated the crowd, and left fans feeling disrespected and insulted.

By 2025, the pattern was undeniable. He kicked a fan offstage during a New Year’s performance. Months later, he brought a Colorado concert to a standstill until an “unengaged” couple was escorted out. The incidents piled up, painting a portrait of an artist increasingly out of touch with the people who made him a global phenomenon.

This latest incident, however, has delivered the sharpest consequence yet: the U.S. market—a notoriously unforgiving arena—has pushed back.
Cancelled shows. Sparse crowds. Boycotts. Refund demands.
For perhaps the first time, an African artist of Burna Boy’s magnitude is experiencing a full-force American-style public accountability storm.

If African entertainers are paying attention, they should treat this moment as a case study in how fame can be mismanaged.

The first lesson: Fan value is sacred. Fans are not props. They are not subjects. They are not inconveniences in an artist’s emotional universe. They are customers, supporters, ambassadors, and—most importantly—the foundation on which every stage, every award, and every paycheck rests.

The second: Empathy is not optional. A superstar who cannot pause long enough to consider that a fan might be grieving, ill, exhausted, or battling something unseen is a superstar who has forgotten the humanity at the core of all art.

The third: Professionalism is currency. Arriving late, publicly shaming fans, halting shows, and weaponizing power in moments of irritation are choices that corrode trust. And once trust is broken, even a global superstar can watch ticket sales collapse in real-time.

Burna Boy is an extraordinary artist—brilliant, groundbreaking, and influential. His musical legacy is secure. But greatness in artistry is not the same as greatness in character. Fame tests the latter far more than it rewards it. And the spotlight, no matter how bright, does not protect anyone from the consequences of their own behavior.Humility is the anchor that keeps greatness from drifting into delusion. Burna Boy’s current storm is a brutal reminder that talent without restraint can become tyranny, and fame without introspection can become a curse. Artists rise because people believe in them, invest in them, and support them. When that respect is abused, loyalty evaporates. The lesson is stark: the higher the pedestal, the harder the fall—and the fall always comes. What matters is not the applause you command, but the humanity you maintain long after the music stops.

♦Publisher of the Guardian News, Professor Anthony Obi Ogbo, Ph.D., is on the Editorial Board of the West African Pilot News. He is the author of the Influence of Leadership (2015)  and the Maxims of Political Leadership (2019). Contact: anthony@guardiannews.us

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The Leadership Deficit: Why African Governance Lacks Philosophical Grounding

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4 months ago

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July 30, 2025

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Leadership across nations is shaped not only by policies but by the quality of the individuals at the helm. History has shown that the most transformative leaders often draw from deep wells of ethical, philosophical, and strategic thought. Yet, in many African countries—and Nigeria in particular—there appears to be a crisis in the kind of men elevated to govern. This deficit is not merely political; it is intellectual, philosophical, and deeply structural.

There is a compelling correlation between the absence of foundational wisdom and the type of leaders Nigeria consistently produces. Compared to their counterparts in other parts of the world, Nigerian leaders often appear fundamentally unprepared to govern societies in ways that foster justice, progress, or stability.

Consider the Middle East—nations like the UAE and Qatar—where governance is often rooted in Islamic principles. While these societies are not without flaws, their leaders have harnessed religious teachings as frameworks for nation-building, modern infrastructure, and citizen welfare. Ironically, many of Nigeria’s military and political leaders also profess Islam, yet the application of its ethical standards in public governance is nearly non-existent. This raises a troubling question: is the practice of religion in African politics largely symbolic, devoid of actionable moral guidance?

Take China as another case study. In the last four decades, China’s leadership has lifted over 800 million people out of poverty—an unprecedented feat in human history. While authoritarian in structure, China’s model demonstrates a deep philosophical commitment to collective progress, discipline, and strategic long-term planning. In Western democracies, especially post-World War II, leaders often emerged with strong academic backgrounds in philosophy, economics, or history—disciplines that sharpen the mind and cultivate vision.

In stark contrast, African leaders—particularly in Nigeria—are more often preoccupied with short-term political survival than long-term national transformation. Their legacy is frequently one of mismanagement, unsustainable debt, and structural decay. Nigeria, for example, has accumulated foreign loans that could take generations to repay, yet there is little visible infrastructure or social development to justify such liabilities. Inflation erodes wages, and basic public services remain in collapse. This cycle repeats because those in power often lack not just technical competence, but the moral and intellectual depth to lead a modern nation.

At the heart of the crisis is a lack of philosophical inquiry. Philosophy teaches reasoning, ethics, and the nature of justice—skills that are essential for public leadership. Nigerian leaders, by and large, are disconnected from such traditions. Many have never seriously engaged with political theory, ethical discourse, or economic philosophy. Without this grounding, leadership becomes a matter of brute power, not enlightened governance.

The crisis of leadership in Africa is not solely one of corruption or bad policy—it is one of intellectual emptiness. Until African nations, especially Nigeria, begin to value and cultivate leaders who are intellectually rigorous and philosophically grounded, the continent will remain caught in cycles of poverty and poor governance. True leadership requires more than charisma or military rank—it demands the wisdom to govern a society with justice, vision, and moral clarity. Without this, the future remains perilously fragile.

♦ Dominic Ikeogu is a social and political commentator based in Minneapolis, USA.

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The Changes of Power, Turning of Seasons, and Flipping of Tables in the Digital Age

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4 months ago

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July 26, 2025

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In the dynamic landscape of the 21st century, the digital age stands as a powerful force of transformation—overhauling power structures, redefining the rhythms of progress, and dismantling the enduring legacies of colonialism and post-colonialism. This moment transcends technological change for Nigeria and the Global South; it represents a decisive socio-political and economic reawakening.

Power: From Centralised Control to Distributed Influence

Throughout Nigeria’s history, power has frequently been concentrated in political capitals, economic hubs, and within elite groups. This has often left many feeling marginalised. However, the rise of the digital age brings with it a hopeful shift. With tools like social media, blockchain technology, and digital currencies, individuals and communities are finding their voices and challenging traditional power structures. This new era provides an opportunity for empowerment, allowing more people to participate in shaping their own destinies and fostering a more inclusive future.

In Nigeria, there has been a remarkable shift as tech-savvy youth movements gain momentum, catalysing a new wave of digital activism that challenges traditional structures of power. These young innovators are leveraging technology to foster social change, raising awareness on critical issues ranging from governance to human rights. Furthermore, the fintech landscape has experienced significant advancements, with mobile banking and cryptocurrency adoption becoming increasingly prevalent. These innovations empower individuals, particularly in underserved communities, by providing them with greater access to financial services and opportunities for economic growth.

The influence once monopolised by a select few is gradually being redistributed as smartphones and affordable data plans become more accessible to the general populace. This technological democratisation allows the digital citizen to shift from being a passive consumer of information to an engaged participant in public discourse. They are now equipped to voice their opinions, mobilise for causes, and hold those in power accountable, effectively transforming the way societal issues are addressed in the country. Through these dynamic changes, the fabric of Nigerian society is evolving, driven by the collective efforts of its digitally empowered youth.

Seasons: The Rhythms of Change in a Connected World

The evolution of development in the Global South has historically been heavily influenced by external factors, such as donor agendas, foreign direct investments, and fluctuations in global market trends. These influences often shape the priorities and paths of growth in these regions, limiting local agency and innovation. However, a significant transformation is taking place today.

Nigeria’s tech ecosystem is uniquely evolving, particularly in areas like Yaba, which has earned the nickname “Nigeria’s Silicon Valley.” This region is becoming a dynamic hub for startups and entrepreneurial activities. In the capital city of Abuja, there is also a rising number of innovation centres and incubators that promote creativity and drive technological progress.

The shift signifies an inspiring independence from traditional external influences, as Nigerian entrepreneurs, developers, and innovators boldly take the lead in shaping their local landscapes and steering their own developmental agendas. This dynamic change is set to redefine the development narrative in the region, celebrating local talent and solutions that directly address the unique needs of the Nigerian market.

We are experiencing a positive transformation towards self-determination. Local startups are actively addressing community challenges through agricultural technology that enhances food security or educational platforms that make learning accessible to all. This transitional phase marks a move from waiting to a proactive era of building and innovation.

Tables: Disruption and Reconfiguration of Norms

The metaphorical tables that represent power dynamics, social privilege, and established policies are undergoing a significant transformation. In this digital age, the nature of discourse is anything but courteous; it is fundamentally disruptive. This shift challenges long-standing norms and traditions that have persisted for years. The rapid advancement of technology is not merely an evolution but a revolution that brings to light various inefficiencies that have long gone unacknowledged.

The text highlights a rising demand for accountability among individuals and institutions in today’s society. As traditional structures come under scrutiny, there is an increasing expectation for transparency and responsibility, reflecting the evolving dynamics of our world.

In Nigeria, digital platforms’ impact is unmistakable; they have unveiled corruption, galvanised protests, and transformed the landscape of entrepreneurship. The youth are not merely seeking seats at the table but constructing entirely new ones. Through this bold action, they are reshaping the very definitions of leadership, innovation, and progress.

Challenges and Opportunities

This transformation comes with challenges, but we are more than capable of overcoming them. We can bridge digital divides, address cybersecurity threats, and reshape regulatory frameworks to match the pace of innovation. These challenges are not obstacles; they are our call to action to co-create an inclusive, secure, and locally relevant future.

Nigeria stands at an exciting crossroads, with a tremendous opportunity to boost its investments in crucial areas like digital literacy, technological infrastructure, and policy reform. By strongly emphasising digital literacy, we can equip our citizens with the essential skills to navigate today’s dynamic digital world, leading to a more informed and empowered workforce ready to tackle future challenges.

Enhancing our technological infrastructure is of paramount importance, as it involves developing reliable internet connectivity and providing access to the latest digital tools and technologies. We can create a more robust and efficient ecosystem that supports businesses, education, and communication by prioritising these upgrades. This transformation is expected to significantly drive economic growth by attracting both local and foreign investments.

Improved technology is set to drive innovation across multiple sectors in Nigeria, allowing both entrepreneurs and established businesses to introduce fresh ideas and solutions. By harnessing this potential, Nigeria can enhance its position in the global marketplace, becoming a competitive entity ready to embrace emerging trends and opportunities in the digital age.

Moreover, countries in the Global South have a remarkable opportunity to unite through cross-border collaboration! By sharing knowledge and best practices, we can bolster our resilience against global challenges while amplifying our collective voice in international tech governance.

This collaborative spirit enables us to formulate a comprehensive strategy that effectively addresses the diverse needs of local communities. By fostering open dialogue and partnership, we can ensure that the perspectives and experiences of the Global South play a crucial role in shaping global technological standards and policies. It’s essential that these voices are heard and considered in discussions that impact the future of technology. Together, through cooperation and shared vision, we can pave the way for a brighter, more inclusive technological future that benefits everyone, regardless of geographic or economic barriers.

The digital age is our current reality, giving Nigeria and the Global South an opportunity to shift from passive technology consumers to active creators of innovative solutions. This transformation is crucial for these regions to assert their place in global innovation.

Local entrepreneurs and startups must embrace digital tools to unlock their potential and create innovative solutions for their unique challenges. This proactive approach fosters economic growth and a strong culture of entrepreneurship and collaboration across education, business, and government.

Conclusion: A New Dawn

The time for the Global South to shine is now. These regions can drive social change and economic empowerment by creating local technologies that tackle local and global challenges. Nigeria and its counterparts must seize this moment to emerge as leaders in global innovation.

As the seasons change and the tables turn, we confidently embrace the transformations of power. The future is not just digital—it is unequivocally African, undeniably Southern, and ours to shape and define.

♦ Professor Ojo Emmanuel Ademola is a Nigerian Professor of Cyber Security and Information Technology Management, and holds a Chartered Manager Status, and by extension, Chartered Fellow (CMgr FCMI) by the highly Reputable Royal Chartered Management Institute. 

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