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Africa gearing to be the world’s fastest growing video game market

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Just over five years ago, African gamers were mostly playing games on consoles and personal computers at either cyber cafes or gaming joints, with very few people enjoying the games—most of which were foreign creations—at home.

Fast forward to 2022 and smartphones are the new primary platform and you can play your favorite game anywhere, with most characters, assets, and even languages adopting African characteristics.

The number of gamers on the continent has also more than doubled over the past five years and the growth of gaming industry in all aspects is taking an upward trajectory.

Mobile gamers are behind the rise of gaming in sub-Saharan Africa

2021 study commissioned by Newzoo, a games analytics company and Carry1st, a South African gaming platform, shows that the number of gamers in sub-Saharan Africa has risen to 186 million people from 77 million in 2015.

With 24 million gamers, South Africa tops the continent having 40% of its population playing followed by Ghana (27%) and Nigeria (23%) in second and third places respectively.

Kenya and Ethiopia finish fourth and fifth in the continent with 22% and 13% of their population into gaming respectively.

Majority of the playing population (95%) are mobile gamers with the covid-19 pandemic and increasing digitization across the continent said to be the biggest drivers to the numbers.

“Gaming in Africa is exploding. Crucially, this applies not only to people playing games, but also those willing to pay as well,” said Carry1st CEO and Co-founder, Cordel Robbin-Coker.

African developers are customizing games

Developers are fast adding new elements, with ownership being the latest addition allowing gamers to own characters and assets within the games- leveraging on block chain technology.

Usiku Games Africa, a Kenyan based Social Impact gaming company is pioneering the new era of blockchain gaming in the country where the rising number of tech-savvy youth could soon start earning from the industry boom.

“We are looking at ways of having financial mechanisms built into the games where people can either earn or spend in a more transparent manner,” Usiku Games , founder and chief executive officer, Jay Shapiro says.

Under this new model, while gamers will still enjoy the thrill in gaming, they will not be able to directly cash-out earnings like in gambling.

Gaming in Africa is exploding. Crucially, this applies not only to people playing games, but also those willing to pay as well.

Instead an enforced savings mechanisms has been developed to redirect the earnings towards long-term saving instruments like pension schemes, health, and education insurance – helping to shore up low savings culture among youth in Africa and build up their financial resilience.

“The reality is that even if you have a job or an income, a little bit of savings maybe, all that maybe washed away by say a pandemic, climate change or injury in the family,” said Shapiro.

The link between the rise in adoption of digital currencies in Africa and gaming

Already, 63 million of the 186 million gamers, pay for games with these African figures projected to be the fastest-growing in the world as the continent adopts digital currencies.

Another study by Newswagg’s points to a growing appetite for trading in gaming assets using digital currencies with 38% of 41.9 million gamers owning crypto across the world being millennials aged 21-38 years old.

Africa and Middle East have a combined 5.9 million gamers owning crypto, with a potential to shore up these numbers in Africa given that the continent will have one of the largest youthful population by 2050.

According to Newswagg’s, 80% gamers with crypto accounts are interested in using digital currency for gaming purchases, with 67% yearning for an opportunity to use cryptocurrency in gaming.

“There’s an immense potential for crypto to be more involved in the gaming industry,” says the report.

Global crypto gaming was valued at $321 million in 2020.

Nigeria has leaped ahead of its African peers in adoption of cryptocurrencies following the launch of Africa’s first Central Bank-backed digital currency- the e-Naira in 2021.

While Kenya is yet to launch its own regulated digital currency, it tops the world in peer-to-peer cryptocurrency trade.

South Africa is currently in piloting stage of its project, Dunbar- that will support cross border payments with Mauritius.

Six other African countries including Tunisia, Ghana, and Morocco are still conducting research on regulated digital currencies.

The original version of this story was republished with the permission of bird, a story agency under Africa No Filter.

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Africa

NBA pick Khaman Maluach Hoping to ‘Change the Narrative’ About Africa

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Immediately after getting drafted, Maluach was asked: “So many people, when they think about Africa, think about strife, think about war, think about not so great things about the continent, let alone South Sudan. How much of a responsibility do you think you have in changing perceptions of what people think Africa is in terms of thinking more about the resources, thinking about the people of Africa and South Sudan, specifically?”

Maluach’s native country, South Sudan, is undergoing a humanitarian crisis. His family fled the country to a suburb of Kampala, Uganda, in search of safety and opportunity during the South Sudan crisis. He now hopes to change the narrative about the region by highlighting its good parts on the world stage.

“I think about showing them the good parts of Africa,” Maluach said at the press conference after he was drafted. “I’m thinking about showing them the great places in Africa, like Kigali, whether it’s Senegal, whether it’s the safaris in Africa, and showing them the cultures we have and the people we have, which is different from the stuff they see on TV. I just want to change the narrative, the narrative of our people and how they see my continent.”

Maluach was born in Rumbek, once an important city in South Sudan that was ravaged by the country’s civil war. The 7’2″ center’s road to success was far from easy. The nearest basketball court to his house was nearly an hour’s walk away and usually packed. Moreover, he played his first game in Crocs, not basketball shoes. But his dedication was enough to catch the eye of local coaches Wal Deng and Aketch Garang.

Through the effort that he put in, Maluach made it to the NBA Academy Africa in Saly, Senegal, then to the Duke Blue Devils, and now the Suns. He hopes the moment inspires kids on the continent.

“Living in Africa, I had the whole continent on my back. Giving hope to young kids,” he said after the Suns selected him No. 10 overall.

Maluach considers basketball a gift God gave him, and hopes to finish off his NBA career as a Hall of Famer.

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Nigeria’s first female fighter pilot Kafayat Sanni excels in Ghana

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After making history as Nigeria’s first female fighter pilot, Flt. Lt. Kafayat Sanni has emerged as the Best Allied Student and won the Best Assistant Commandant Paper award at the Ghana Armed Forces Command and Staff College, Accra, according to the News Agency of Nigeria (NAN).

In a statement released on Saturday and cited by NAN, the Director of Public Relations and Information of the Nigerian Air Force, Air Commodore Ehimen Ejodame, said the awards were presented on Friday during the College graduation ceremony which had in attendance top military personnel and dignitaries from across Africa.

Ejodame recalled how Sanni first made the news in 2019 after being decorated as the Nigerian Air Force’s first female fighter pilot following her pilot training in the U.S.

“Since then, she has flown the Alpha Jet as well as undertaken training sorties on the Super Mushshak as a prolific instructor pilot, producing and mentoring younger pilots for the NAF,” Ejodame said.

“Her outstanding performance at GAFCSC not only symbolises personal excellence and resilience but also underscores Nigeria’s growing leadership in regional defence and commitment to gender inclusion in the armed forces.

“This remarkable achievement further reflects the Nigerian Air Force’s strategic investment in human capital development under the visionary leadership of the Chief of the Air Staff, Air Marshal Hasan Abubakar,” he said.

In 2017, Sanni emerged as the overall best pilot at the Nigerian Air Force’s 401 training school before she moved to the United States to train at the U.S. Aviation Leadership program.

Upon completion, Sanni returned to Nigeria, where she, alongside 12 new fighter pilots, was decorated.

As Sanni became the first female fighter pilot in the 55-year history of the Nigerian Air Force, her colleague, Tolulope Arotile, also became the Force’s first female combat helicopter pilot.

“It is a privilege for me to be winged as the first female fighter pilot in the Nigerian Air Force,” Sanni said after being decorated.

Sanni said at the time she had always wanted to be a fighter pilot, and “I was just lucky to be chosen.”

“It was also my choice. It was what I wanted to do. And I felt that everyone is not supposed to fold their arms and watch what is happening in our country.

“Everyone could always play their part. So, I did not think there was any reason for me to think that it is not possible for me to actually fly the jet because there was no female that ever flew the jet. I believe I could achieve it and I did,” she said.

She then went on to advise younger girls to “never say no to opportunities.”

“They should always strive to be the best and put in their efforts. They should never look at anything that seems to want to overpower or overshadow them. For me, you can always attempt things and if they do not work out well; fine. But at every point in time, you just need to put in your best.”

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Hotel groups Hilton and Marriot announce African expansion plans

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U.S. hotel chains Hilton and Marriott have announced African expansion drives to tap into the continent’s rapid tourism growth.

Rising business and leisure travel on the continent has made it increasingly attractive for multinational companies and Hilton said on Wednesday that it plans to more than triple its African portfolio to more than 160 hotels.

The company plans to enter Angola, Ghana and Benin for the first time while returning to Madagascar and Tanzania, its statement said without providing a specific time horizon for the expansion plans.

Marriott expects to add 50 properties by 2027, it said on Wednesday. Those will include entry into five new countries: Cape Verde, Ivory Coast, the Democratic Republic of Congo, Madagascar and Mauritania.

The group’s existing African portfolio encompasses nearly 150 properties and 26,000 rooms across 20 countries and 22 brands.

Airlines have also increased their African capacity.

Emirates now offers 161 weekly flights across Africa, recently adding daily services to Entebbe and Addis Ababa. United Airlines launched a direct Washington-Dakar route in May and Delta will begin a seasonal daily flight to Accra in December.

International arrivals to the continent rose 9% year on year in the first quarter of 2025, the United Nations World Tourism Organization says, 16% above the same period of pre-pandemic 2019.

That momentum is translating into economic impact. Tourism accounts for between 3% and 7% of gross domestic product in countries such as Kenya, Morocco and South Africa, and up to 15% in tourism-heavy economies such as Namibia, World Bank and national statistics show.

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