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West African products that are in high demand in the United States

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The African Growth and Opportunity Act (AGOA) provides eligible sub-Saharan African countries with duty-free access to the U.S. market for a wide range of products. To find out more about the potential for West African companies to export products to the U.S. under AGOA, Betsy Henderson spoke to Michael Clements, Chief of Party of the West Africa Trade & Investment Hub, a USAID-funded initiative that aims to catalyse economic growth in the region. Clements also highlighted untapped opportunities in West Africa’s agribusiness sector.

Discuss the potential for West African companies to export to the U.S. under AGOA. Can you highlight some products for which there is high demand in the U.S.?

AGOA is an extremely useful instrument for West African exporters to gain preferential entry for their products into the U.S. on a quota-free, tariff-free basis, but still subject to particular terms and conditions. Exporting through AGOA means West African producers and exporters can land products in the U.S. at a cheaper price, which will make their products more competitive in their chosen U.S. sales markets.

When Covid-19 struck and we couldn’t move around the region early last year, we decided to pursue our AGOA promotion activities through an ongoing series of webinars. Within a few months, we realised that teaching West African producers and exporters how to use AGOA was merely step one. The second step was helping them get customers in the U.S. We are developing a business linkages programme with one of our major connection points in the U.S, which is the West African diaspora.

We are currently focusing on two particular product types for this export strategy. The first is niche fast-moving consumer goods products, like dried mango, various fruit jams, sugar-free chocolate, and canned catfish. West Africans living in the U.S. love canned catfish and it is flying off the shelves; there are not many American companies producing this product. We have about a dozen products in this category and hope to add others once we can verify the product production is done sustainably. The last thing you want is delivery of a 40-foot container today and then never to be able to do it again.

The second product stream is high-end fashion products manufactured in Senegal. We’re not talking about mass-market products, but rather one-of-a-kind dresses made from local West African materials. This year, some of the designers we work with will participate in MAGIC, a large fashion event in the U.S., to showcase their products to American customers.

The world has changed so much, you don’t need mass production in order to survive. Companies like Amazon and Alibaba have facilitated this shift; it means a fashion designer in West Africa – for example, a one-person business in Senegal making 10 units a month – can easily sell products one at a time on Amazon. It’s an incredible opportunity; exporting doesn’t only entail filling a large container, it is possible to export goods one package at a time by selling custom items online and shipping products through DHL.

Do you have any advice for West African companies that want to export to the U.S. under AGOA?

Our best advice is: now is the time for any West African companies that want to increase exports or enter the U.S. market. There is currently an increased level of awareness and demand for products that appeal to the social consciousness of American consumers. The current demand-side hot buttons for which U.S. consumers are prepared to pay premium prices include organic production and Fairtrade certification (or similar) that can attest to no-child-labour, gender equality, social inclusion and do-no-harm environmentally. That’s why products outside the mainstream commodity products, such as beeswax (a natural wax produced by honey bees) and sesame seeds, are doing so well. Discerning consumers with a social conscience are prepared to pay higher prices for these products.

When considering which products to export to the U.S., I would also encourage producers to consider the competitiveness of their products. It is pointless trying to export a small volume of a commodity product from West Africa into the U.S. as you won’t be able to compete. You’ve got to pick a niche product; ideally, something that isn’t easily manufactured or produced in volume in the U.S.

The Trade Hub is very active in Nigeria’s agriculture sector. What are some of the top farming-related opportunities for the private sector in Nigeria?

We see opportunities in response to food security challenges, particularly in terms of scaling up production and the processing of staple food crops both for local consumption and regional exports. Primarily, this would mean scaled up or new maize and rice production.

In my own experience working with agriculture projects in Nigeria over the past decade, I’ve been impressed with the changes in the government’s focus on increased food self-sufficiency. The Buhari administration has enacted many good, common-sense policies relating to local food production from a food security sustainability and import substitution point of view, not only for rice but also for maize, soya beans, and cowpeas, all of which are staple crops in Nigeria. I have watched Nigeria take one step at a time and move away from an oil dependency to a more diversified economy over the past 10 years, and the change has been profound. The country has magnificent, fertile soil, available arable land and ideal climatic conditions for many types of agriculture.

In Nigeria, we are mandated by USAID to work in five value chains in seven states under the Feed the Future programme. We are now considering additional value chains such as dairy, cassava and peanuts. Besides staple commodities like rice and maize, there are opportunities in several niche and specialist crops like ginger and sesame seed.

The Trade Hub recently made co-investments in beeswax (West Africa) and rice (Nigeria). Can you explain the potential in these two industries?

The West African beeswax industry is a niche producer of exportable products (including waxes for the cosmetic, pharmaceutical, candle and food industries) that are in high demand in the U.S. It is actually more labour intensive than capital intensive. Barriers to entry in this industry are relatively low; knowledge and experience are much bigger challenges than the size of land required or the initial construction cost of hives and processing facilities. Well-funded start-ups and new greenfield operations will do well commercially because the demand in the U.S. for the finished products will always exceed the supply from West Africa in the short term.

Rice in Nigeria is a well-known conundrum. The demand for local consumption is much greater than the local supply. Ramping up local production to replace imported rice is a perennial challenge for the government. The Trade Hub strongly supports the drive for self-reliance and food security in every sense, both in rice and all other food types. Our investment in WACOT Rice is a prime example, where we are investing $1.5 million and the company is co-investing $8.6 million into a project in Kebbi State that will benefit over 5,000 farmers by providing access to finance, extension services and high-quality inputs of seeds and fertiliser that will enhance yields and product quality and produce an additional 20,000 tonnes of rice per annum.

Culled from How We Made It In Africa

Nseobong David (Staff Reporter)
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Houston

Fifty and Fabulous: Chief Oby Marcel Celebrates a Golden Milestone in Houston

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Houston philanthropist and community leader reflects on five decades of faith, family, resilience and service as friends and well-wishers prepare for her grand golden jubilee celebration on October 31, 2026.

HOUSTON, TEXAS — Turning 50 represents far more than reaching a milestone in age. It is a celebration of maturity, accumulated wisdom, personal accomplishments and the extraordinary journey through life’s challenges and triumphs. For many, the golden jubilee offers an opportunity to reflect on meaningful relationships, embrace renewed purpose and look toward the future with gratitude and confidence.

For Houston-based philanthropist and community leader Chief Oby Marcel, that milestone has arrived with excitement, thanksgiving and an unmistakable sense of fulfillment.

Chief Oby Marcel: This milestone has arrived with excitement, thanksgiving and an unmistakable sense of fulfillment.

All roads will lead to the Trinity Event Center, 8402 Howell Sugarland Road, Houston, Texas, on Saturday, October 31, 2026, when Chief Oby Marcel hosts a prestigious golden jubilee celebration beginning at 7 p.m. The anticipated all-formal gathering will bring together family members, friends, community leaders, associates and well-wishers to celebrate a woman whose life reflects a commitment to family, cultural identity, community engagement and service.

Speaking enthusiastically about her approaching birthday, Chief Oby Marcel described the occasion as a deeply personal celebration of divine grace and the experiences that have shaped her journey.

“Wow! I can hardly believe I’m stepping into the radiant glow of 50! My heart is dancing with joy, overflowing with excitement, and wrapped in deep gratitude,” she declared.

“Fifty beautiful years of God’s grace, unfailing love, abundant blessings, renewed strength, and memories that shimmer like precious jewels. Through every storm and sunrise, every challenge and triumph, every tear and laughter-filled moment, God has remained faithful.”

Beyond the birthday festivities, Chief Oby Marcel’s golden jubilee highlights her active participation in several cultural, religious and philanthropic organizations within Houston’s Nigerian community.

She is a prominent member of Gold Club International, where she holds the distinction of Lady Gold and serves as Admission Chairlady. She also serves as Treasurer of Prestige International and Assistant Financial Secretary of CWO Aquinas. Her community involvement extends to First Umuokpu Anambra USA, the Aguleri-Otu cabinet and the Omambala Cultural Association in Houston. Through these affiliations, Petersen maintains connections with organizations dedicated to cultural preservation, fellowship, mutual support and community development.

As a mother, philanthropist and community leader, she represents a generation of Nigerian women in the diaspora who balance family responsibilities with active participation in organizations that strengthen cultural bonds and promote collective progress.

The Young Shall Grow: From the Innocence of Yesterday to the Golden Glory of Today — 50 Years of Grace, Beauty, and Becoming.

The significance of turning 50 reaches beyond organizational achievements or public recognition. It represents an opportunity to embrace life with greater wisdom, confidence and optimism. According to Chief Oby Marcel, “I’m not simply turning 50; I’m crossing the threshold into a dazzling new chapter filled with wisdom, confidence, happiness, purpose, and endless possibilities.”

“I’m proud of the woman I’ve become, grateful for every mile God has carried me, and thrilled by the beautiful horizons unfolding before me.” Her enthusiasm captures the spirit of the forthcoming celebration: an occasion dedicated not merely to marking five decades but to honoring a journey defined by resilience, gratitude and enduring faith.

As preparations continue for the October 31 festivities, Chief Oby Marcel is approaching her golden milestone with a message of renewed hope and determination. “At 50, I’m not getting older; I’m blooming brighter, standing stronger, growing wiser, and becoming even more fabulous!”

And with that declaration, the celebrant offers a fitting conclusion to her golden jubilee reflections: “Cheers to my golden jubilee! My best years are still ahead of me!”

Nseobong David (Staff Reporter)
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Houston

Membership Interest Soars After Sugar Land People’s Club’s Successful Induction

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Branch considers annual induction as August celebration of prestige, culture and comradeship inspires growing community interest

HOUSTON, TEXAS — Membership requests to the Sugar Land Branch of People’s Club of Nigeria International (PCNI) have risen significantly following its successful August induction ceremony, prompting the organization to consider making the event an annual affair.

Group Chairman, Hon. Prof. Chris Ulasi, confirmed the surge in interest, saying the branch has received numerous inquiries from prospective members since the ceremony that formally admitted 16 new members to the organization.

“The response since the induction has been remarkable. We have seen a significant increase in people asking about membership and how they can become part of the People’s Club family,” Ulasi said. “Many of them attended the event or heard about it afterward and were impressed by the fellowship, dignity, cultural pride, and genuine comradeship they witnessed.”

Ulasi said the development, including a possible change from the current bi-annual induction arrangement to an annual ceremony, would be discussed at the branch’s September general meeting.

The renewed interest in membership comes on the heels of an elaborate induction that attracted national officers, patrons, branch chairmen, members, and guests from across the People’s Club family.

National President, Atty. Fidelis Onyebueke, who presided over the swearing-in of the 16 inductees, described the event as a total success and commended the Sugar Land Branch, PCNI’s First International Branch, for what he called an exceptional celebration of fellowship, culture, service, and unity.

During the formal ceremony, each inductee was invited to the podium to take the membership oath and receive a certificate from the national president, who was assisted by PCNI Attorney Chukwuka John Ukadike.

Beyond the admission of new members, however, the event offered guests a public display of the traditions that have historically defined the People’s Club: prestige, love, service, and comradeship. Those characteristics were reflected throughout the ceremony, from the reception of national officers and interaction among members to the formal induction, cultural presentation, and extended social celebration that followed.

Grand Patron, Ide Obinna Nnanyelugo Mbachu, said the growing interest in membership was an indication that the organization’s values resonated with guests who experienced the event.

“What people witnessed was the character of People’s Club—the love among members, respect for one another, willingness to serve, and the comradeship that brings us together,” Mbachu said. “Prestige is not simply about appearance; it is about how we conduct ourselves and how we treat people. When the community sees those values demonstrated, it is understandable that others would want to become part of the organization.”

The cultural presentation was among the most visible features of the evening. Women members and associates appeared in coordinated traditional attire featuring red-pinkish blouses with matching head ties and white wrappers bearing the PCNI logo. The men wore all-white outfits complemented by customized PCNI cap pins and distinctive PCNI sashes worn as neckpieces.

The coordinated appearance created a colorful expression of Nigerian cultural identity while reinforcing the sense of unity that characterized the gathering.

As the formal program concluded, the ceremony transitioned into an extended social celebration. Members, inductees, and guests shared food and drinks before taking to the dance floor, with music and festivities continuing into the early hours of Sunday.

The presence of members and officials from different branches also gave the ceremony broader significance for Sugar Land, whose status as the First International Branch places it prominently in PCNI’s history outside Nigeria.

For Ulasi, however, the strongest indication of the event’s impact came afterward, as inquiries from prospective members continued to reach the branch.

He said that while the organization welcomes the increased interest, prospective members would be expected to understand the responsibilities and traditions associated with belonging to the People’s Club. “Membership is about much more than attending social events,” Ulasi said. “It is about service, friendship, responsibility, and commitment to one another. Those are the values we intend to preserve as the branch continues to grow.”

The September meeting is expected to consider how the branch will respond to increased membership interest and whether the success of the August ceremony provides sufficient grounds to move to an annual induction schedule. For the Sugar Land Branch, the aftermath of the August induction may prove as significant as the ceremony itself: 16 members entered the People’s Club that evening, but the celebration appears to have inspired many more to seek a place within its ranks.

Nseobong David (Staff Reporter)
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Houston

People’s Club Sugar Land Celebrates Landmark Induction of 16 New Members

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National President Atty. Fidelis Onyebueke hails First International Branch for a spectacular celebration of culture, fellowship and service

HOUSTON, TEXAS — The Sugar Land People’s Club of Nigeria International (PCNI), the organization’s First International Branch, has been declared a total success following a spectacular bi-annual induction ceremony that brought together national leaders, branch chairmen, patrons, members, and guests from across the People’s Club family.

National President Atty. Fidelis Onyebueke, who presided over the swearing-in ceremony, commended the Houston branch for delivering an outstanding event that reflected the organization’s enduring traditions of friendship, fellowship, service, and community.

Hon. Prof. Chris Ulasi, SLPCNI Chairman, leads the grand entrance of the national leadership during the induction ceremony, followed by National President Atty. Fidelis Onyebueke and his wife.

“The Houston branch has once again demonstrated what People’s Club represents at its very best. This was a beautifully organized and highly successful event, rich in culture, fellowship, dignity, and unity. I commend the leadership, members, and entire Houston family for an exceptional celebration worthy of the First International Branch.”

The ceremony witnessed the formal swearing-in of 16 new members, each of whom was individually invited forward to receive a certificate of membership from the national president. Onyebueke was assisted in administering the oath by PCNI Attorney Chukwuka John Ukadike.

Group Photo: Women Members and Associates of SLPCNI

The inductees joined an impressive gathering that reflected the diversity and strength of the People’s Club community. Members and guests traveled from various branches across the United States and beyond, transforming the Houston ceremony into a truly international gathering.

The cultural elegance of the occasion was equally striking. Women appeared in colorful, coordinated traditional attire, featuring red-pinkish blouses and matching head ties paired with white wrappers prominently designed with the PCNI logo. The ensemble created a distinctive and dignified traditional look. Men complemented the occasion with elegant all-white outfits, customized PCNI cap pins, and special PCNI sashes worn as neckpieces.

Among those in attendance were Grand Patron Ide Obinna Nnanyelugo Mbachu; Hon. Prof. Chris Ulasi, Group Chairman; patrons and chairmen from various branches, and People’s Club members representing chapters across the globe.

The formal proceedings eventually gave way to an extended celebration of friendship and camaraderie. Food, drinks, music, and dancing carried the festivities well beyond the scheduled program, continuing for hours into the early morning of Sunday.

For the Houston branch, the celebration represented more than the admission of new members. It reaffirmed the historic importance of the First International Branch and demonstrated the continuing strength of People’s Club as a transnational fellowship rooted in Nigerian identity, friendship, service, and mutual support.

The successful ceremony also underscored the organization’s ability to bring generations and branches together while preserving the cultural traditions that have sustained its membership across continents.

By the end of the celebration, Houston had delivered more than an induction. It had delivered a memorable demonstration of unity, culture, friendship, and organizational excellence—an event that fully embodied the People’s Club spirit.

Nseobong David (Staff Reporter)
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