Nigeria-based Women Group Excels at Fidelity Bank’s International Trade and Creative Fair Debut in Houston

Houston was set agog October 24-25 when the Fidelity Bank Plc. Nigeria unveiled its premier international trade and creative fair in Houston, Texas. The just concluded event called the “Fidelity International Trade & Creative Connect” (FITCC) attracted the brightest minds and industry leaders who swapped ideas, created trade/business partnerships, and navigated the ever-evolving landscape of international trade, exports, and creative connections.

President of AWEAA, Deborah Adebisi Odeleye (Right) and treasurer, Juliet Obi. The AWE program has been rewarded heavily for its role as a U.S. government-funded exchange program in over 100 countries, empowering women entrepreneurs by equipping them with knowledge, networks, and opportunities.

Among a long list of participants, partners, exhibitors, and supporters is the Academy for Women Entrepreneurs Alumnae Association (AWEAA), a Nigerian-based organization with a mission to empower and support women as they embark on their entrepreneurial journeys.

Enriched with inspiring women fellows of the Academy for Women Entrepreneurs program, the AWE directly supports the U.S. National Strategy on Gender Equity and Equality. At a local level, AWE harnesses the power of public-private sponsors and local partnerships to help women and their businesses attain economic growth and prosperity.

Attending the FITCC event thus offers the AWEE the opportunity to explore the global market, galvanize foreign direct investments, and create avenues to expand global outreach. According to the president of the group,

According to the President of AWEAA, Deborah Adebisi Odeleye, “We pretty much knew the importance of this event. That was why we opted for full participation. For instance, we had a booth and brought in the necessary resources to showcase our activities, goals, and potential as a global entity.”

Over 15 members of the AWAEE visited from Nigeria for this event.  Adebisi Odeleye said, “Our presence here is  to gain access to new markets. This is critical in navigating new grounds in building women’s entrepreneurship. For us, the FITCC created the opportunity for networking with fellow entrepreneurs and potential investors, thereby expanding our horizon in accomplishing our organizational mission and objectives.”

AWE program has been rewarded heavily for its role as a U.S. government-funded exchange program in over 100 countries, empowering women entrepreneurs by equipping them with knowledge, networks, and opportunities. “Our program’s alignment with the U.S. National Strategy on Gender Equity and Equality underscores our values in promoting gender equality on a global scale,” Adebisi Odeleye said.

The group’s treasurer, Juliet Obi, who equally was at the FITCC event encouraged women entrepreneurs to step forward in the world of exports and intensify their economic capacity and influence. “Global markets are enthusiastic about African products, and understand the dynamics and logistics of navigating this new territory.”

The FITCC which took place at the George R. Brown (GRB) Convention Center in Houston, presented the opportunity to harness the shared synergy of the Nigerian and US economic possibilities and created a fertile structure for business development. AWAEE supports women in scaling their businesses by providing the essential support, mentorship, and opportunities necessary for expansion.