FITCC Partners with Texas Southern University

Fidelity International Trade & Creative Connect (FITCC) is collaborating with Texas Southern University (TSU) to engage student professionals in communication and to facilitate pre-event and on-site media coverage for the two-day trade fair. Paid student volunteers will write articles, shoot videos, and conduct on-the-scene interviews during the event. TSU’s Interim Dean of the School of Communications (SOC), Dr. Chris Ulasi confirmed this development, adding that “the SOC students have always excelled in collaborative coverage of major national and global events.”

Ulasi was right. In 2022, for instance, TSU joined Morgan State University in an all-expenses paid trip to the Monterey Jazz Festival (MJF) in Monterey, California, where the TSU’s Jazz Ensemble, University Choir, and Journalism department joined 20 other jazz and choir students from Morgan State University, to perform. In the same period, a team of TSU journalists traveled to Washington, D.C., for the Democracy Summit at Howard University. The Democracy Summit brought in students from TSU and six other HBCUs, including Morehouse, Morgan State, Savannah State, Florida A&M, North Carolina A&T, and North Carolina Central University.

Texas Southern University (TSU) student professionals in communication will facilitate pre-event and on-site media coverage for the two-day event. Photo by Arthur Murray (SOC-TSU)

The FITCC is one-of-its-kind. On October 24-25, at the George R. Brown (GRB) Convention Center in Houston, the Fidelity Bank Plc. Nigeria will premier this international trade and creative fair called Fidelity International Trade & Creative Connect (FITCC). The event is expected to attract thousands of participants from all over the world. These attendees would interact with the brightest minds and industry leaders who would exchange ideas, create trade/business partnerships, and navigate the ever-evolving landscape of international trade, exports, and creative connections.

As fundamental objectives, the FITCC conference will address the limitless market opportunities between Nigeria and the U.S. marketplace. The sole facilitator, Fidelity Bank Plc. Nigeria is a popular international commercial banking entity with over 7.2 million customers serviced across 250 business offices and other digital banking networks. The Managing Director and Chief Executive Officer of the Bank, Mrs. Nneka Onyeali-Ikpe said that the Bank has very much invested in supporting export trade.

Partnership with the Texas Southern adds a new dimension to this event. For example, besides the SOC, the partnership will also include the Mickey Leland Center, Jesse Jones Business School, and the Barbara Jordan School of Public Affairs. Deans and faculty members are invited for research-based presentations and speaking engagements. In addition, Exhibitor Booths will be provided for TSU, and space will be provided for the KTSU2 radio station.

SOC Students in action: Partnership with the Texas Southern adds a new dimension to this event. Photo by Arthur Murray (SOC-TSU)

According to The President of AIX LLC, the Houston-based facilitator of the conference, Linda Anukwuem, “Our partnership with TSU will allow a working collaboration with the students depending on their choice of study. We are excited about their participation and cannot wait to release more details soon.”

These students will also have the opportunity to meet or interview various dignitaries, including Mayor Sylvester Turner, Nneka Onyeali-Ikpe (CEO & Managing Director) of Fidelity Bank Nigeria, and Her Excellency Engr. Tamunominini Olufunke Makinde (First Lady of Oyo State, Nigeria), Benedict Oramah (President – Afrieximbank), Engr. Henry Obih (Independent Director-Fidelity Bank Nigeria), Ufo Eric-Atuanya (Senior Vice President, Global Business Development – Export-Import Bank of the US), 97.9 The Box – G.T. Mayne.